We tried Juicero, the $700 mess-free juicer that Silicon Valley investors and celebrities are crazy about ' here's what it's like

"Oh my God,"I caught myself saying, as I put down my first glass of Juicero juice.The bright green glass of "Sweet Greens" had just been pressed for me by Doug Evans in the San Francisco office of his new startup, Juicero.And it should taste darn good. The juice camefrom a WiFi-connected kitchen appliance Evans' team wants to startselling this summer for about $700about at cost. That makes it one of the most expensive juicers in the world, although there are some that retail for more than $1,000. That doesn't include the necessary juice packetsthemselves, which sell for between $5 and $7.Evans, who formerly ran the healthy food chain Organic Avenue,spent 39 months working on a dozen prototypes to build the perfect juicer. His goal was to find a way to make the freshest juice anyone hasever tasted, and rumor has it that celebs likeJustin Timberlake to Gwyneth Paltrow tried and enjoyed the results. His startup has raised about $100 millionfrom investorsto date.So, is Juicero juice really all it's cracked up to be' Here's what it was like.Juicero has three big warehouses in the Bay Area. This is the building where most of the 70 full-time employees work, and it's also a factory where Juicero parts are made and tested. It's a pretty crazy operation inside, but I was asked not to take photos of any of the testing facilities.I walked up one flight of stairs where the employees were stationed to meet Juicero's founder and CEO, Doug Evans. Along the way, there were some strange contraptions lined up against a wall. It turns out they were Juicero prototypes Doug and his team built before landing on the current model. The oldest to newest go from left to right.Doug worked on Juicero for three years in "stealth mode" before he publicly launched his juicer in March 2016 with about $100 million in funding from investors. There were 12 prototypes in total.See the rest of the story at Business Insider
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