THE choice of Seaman's Aromatic Schnapps, Nigeria's original and number one prayer drink, as official schnapps of the Osun Osogbo Festival is certain to raise the profile of the centuries old festival and reinforce the time-honored practice of pouring libation. Undoubtedly, the partnership which dates back several decades will be highly visible again at this year's edition of the Osun Osogbo Festival which will begin on Monday, August 13 and end on Friday, August 24. The reason for this is not far-fetched.Seaman's Schnapps, a premium cultural drink from the stable of Grand Oak Limited, is positioned in the market as a prayer drink. The drink promotes culture. It also celebrates tradition and associates itself with the lifestyles of consumers. Similarly, Osun Osogbo is about culture and tradition. Celebrated since 1370, it is listed as a World Heritage Site by the United Nations Educational, Scientific and Cultural Organisation (UNESCO).A visit to the groove will reveal to the curious person why UNESCO deemed it fit to name the site as belonging to the entire human race. The serenity of the groove engendered by centuries of prayers at the site has given it a scared ambience that can only be treasured by lovers of culture and tradition. Its association with Seaman's Schnapps, which represents enduring blessing, is therefore better appreciated by cultural aficionados who are well aware that pouring libations is an integral part of the Osun Osogbo Festival.At the formal media unveiling of the festival in Lagos recently, Category Manager, Grand Oak Limited, Abiodun Ayodeji, said it is only natural for the brand to sponsor the popular yearly festival because of the importance that it attaches to culture and tradition. 'Our brand is a conveyor of everlasting and original blessing, hence our involvement,' Abiodun added. Corroborating his views, Festival Co-ordinator, Chief Jimoh Braimoh said the place of Seaman's Schnapps in the celebration cannot be over-emphasised as the original prayer drink is used for the pouring of libations to the ancestors.'We have to talk to the ancestors and we don't use any other drinks other than Seaman's Schnapps in talking to elders, we pour libations, so we salute Seaman's Schnapps for its involvement, Jimoh Braimoh said. Inevitably, the Osun Osogbo Festival provides the appropriate platform for Seaman's Aromatic Schnapps to associate and bond with its key target audience. The brand is expected to be fully involved in entertaining consumers at the event with lots of activations.On August 9, 2012 courtesy visit was made to the Ata-oja of Osogbo, the royal ruler of Osogbo land by the Seaman's Schnapps team. The team made a formal presentation of Seaman's Schnapps to His Royal Majesty. In return, the king offered Original blessing to the company and brand at large.Seaman's Royale has various programmes lined up to make this year's event exciting and memorable. The brand's franchised roundabout at Lakeview Ilogbo and Mayfair will adorn a new look thus creating exciting sights to behold especially at night. Also, on Tuesday, August 21, 2012, Seaman's Ayo Olopon Championship will be held at the Ataoja's palace, Osogbo. Winners will go away with lots of exciting prizes and branded gift items. During the Seaman's Ayo Olopon championship, there will be side attraction games where spectators will have the opportunity of winning branded gift items.
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