One of the top Apple followers is worried that it could turn into BlackBerry

If Google is right about the future, there are troubling signs to suggest Apple could meet the same fate as BlackBerry, according to top Apple follower Marco Arment.In a blog post, Arment argues that BlackBerry was great at creating phones and dominated the market before Apple released the iPhone. The problem was that the iPhone release didn't just create a better smartphoneit changed what people used them for entirely.BlackBerry was great at creating at a device for e-mail and phone calls, but Apple unleashed the App Store and now there's an app for everything. It fundamentally changed the definition for a smartphone, and BlackBerry couldn't ever play catch-up."No new initiative, management change, or acquisition in 2007 couldve saved the BlackBerry. It was too late, and the gulf was too wide," Arment wrote.Now the concern is that Apple too could meet the same fate and be displaced entirely."Today, Amazon, Facebook, and Google are placing large bets on advanced AI, ubiquitous assistants, and voice interfaces, hoping that these will become the next thing that our devices are for," Arment wrote. "If theyre rightand thats a big 'if'Im worried for Apple."All three of those players have actively been investing in big-data AIservices for years with Google especially at the forefront. This week, even Salesforce CEO Marc Benioff said he sees an AI-first world.With all of the talk about chatbots or conversation being the interface for the future, Apple lags far behind in everything from search to natural language processing. The Amazon Echo is better at playing a song at your request than Apple's Siri is at even understanding the title of it to be able to search for it.Google's advancements in artificial intelligence, to the point of beating humans at playing Go, are also well-documented.Take the primeexampleof Google'sAI engine in Google Now and Google Photos. Photos can recognize what's in your picturesso you can search for an imagewithout tagging itlike looking for photos of your dogby typing "puppy" or your kid by typing "daughter".Google is working towards a future that isn't a bunch of apps on a screen, but a different way of computing altogethera shift that could, once again, change what we use our smartphones for. And as such, Apple could go the way of the BlackBerry even if it creates great phones.It's still a big if, and as Arment points out, Google could be very wrong about the future. It's failed at big bets like Google Glass before."But if Googles right, theres no quick fix. It wont be enough to buy Siris creators again or partner with Yelp for another few years. SEE ALSO:I downloaded my data from Facebook and found all of the people I unfriended in the last 10 yearsJoin the conversation about this storyNOW WATCH: Sorry Apple fans ' the iPhone 7 is going to be boring
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