X3M Ideas' new on advertising turf

A NEW advertising and marketing communications agency, Extreme Ideas (X3M Ideas), has begun operations in Lagos.With Steve Babaeko as its head, the new outlet has applied for the membership of the Association of Advertising Agencies of Nigeria (AAAN).He has 17 years' experience in the industry having started his career in 1995, at the defunct MC & A Saatchi & Saatchi. He cut his teeth under Victor Johnson and Busola Williams. At the Saatchi & Saatchi agency, he was on the team that worked on brands, such as DSTV Multichoice and others for five years.From MC & A, Babaeko joined Prima Garnet Ogilvy in 2001 as a copy writer and rose through the ranks to become copy manager. While at Prima Garnet, where he spent five years, he worked on brands, such as BAT, DSTV Multichoice, among others and was exposed to some of the best tools in the industry and benefited from local and international training and exposures.He was on secondment to 141-Worldwide as a pioneer Creative Director in 2005.While at I41-Worldwide, which spanned seven years, he was handled most of the agency's portfolio of clients and brands. Some of his landmark assignments for the agency, include the launch and sustenance of the Etisalat brand in the Nigeria, BAT business, which came to the new agency from inception, DSTV, First Bank, among others.Sources revealed that X3M Ideas has hit the ground running with a first major pitch victory. The new agency emerged one of the top two agencies, which shared the Inbisco ' FMCG business. The business, according to our sources, was shared between Lanre Adisa's Noah's Ark and X3M Ideas. It was gathered that the Inbisco's Kopico campaign is slated to kick off soon.X3M Ideas has a crop of young, talented team and boasts of a state-of-the-art studio for radio commercials and allied assignments to reduce turnaround time.
Click here to read full news..