Ecobank unveils new product campaign

ECOBANK Nigeria Plc has unveiled 'Back to School' campaign, as part of measures to aid tuition payment and money transfers within Nigeria and Africa.Specifically, the campaign, which will be run through the Ecobank Rapid Transfer, would aid transfer and access to funds across the country, as well as enable customers transfer money to and from any of the 32 African countries where the bank operates.Announcing the commencement of the campaign, Ecobank 's Product Head, Domestic Products, Funwa Akinmade; said the 'Back to School' campaign provides a special window for parents to pay their children and wards school fees and other necessary upkeep allowances.He stated that the Rapid Transfer is an Ecobank proprietary send and receive money transfer product available in all Ecobank branches in Nigeria.According to him, the product facilitates easy transfer and access to funds across the nation and in all countries where Ecobank is represented.'The Rapid Transfer, which is the first of its kind in Nigeria, is designed to save the customers from the risk of carrying cash as well as facilitate easy payment for goods and services across Nigeria. Also it enables easy payments across African borders without the hassles of sourcing for foreign exchange as the payments are made in the local currencies of both the transfer and the receiving countries', he added.He explained that the product is very suitable for trans-border traders, schools, students, travelers, parents, foreign nationals residing in Nigeria, churches and missions, embassies and consulates, regional airlines/transporters amongst others.
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