DStv Mobile deepens market share with new iDrifta, Walka 7 launch

BUILDING on the ongoing success of the Drifta, Drifta USB and Walka, DStv Mobile, Africa's foremost Mobile TV company has announced the launch of the iDrifta and Walka 7 ' adding to its range of pioneering devices.At the media unveiling in Lagos at the weekend, General Manager of DStv Mobile Nigeria, Mayo Okunola said the iDrifta is a plug and play mobile DVB-H receiver specifically designed for Apple mobile devices, adding that it is portable and lightweight, and will allow users with Apple devices to enjoy all of the great entertainment they have come to expect from DStv Mobile.Compatible with the iPod 4th generation, iPhone 4/4S and iPad 1/2/3, the iDrifta is simple and intuitive to use. Okunola explained that after plugging it into your iOS device, the iDrifta device redirects the user directly to the DStv Mobile application on the apple store and the user only needs to download it for free to start watching their favourite programme. 'This means that viewers with Apple mobile devices can now access our full range of channels anywhere, anytime ' from Sound City all the way through to SuperSport 3N.'According to him, with DStv Mobile committed to remaining at the forefront of innovation, the iDrifta is a natural progression in the company's strategy: 'In order to continue to inspire, entertain and delight our subscribers, it is critical that we offer them the very latest world-class devices.The fact that Apple's mobile devices are so popular, and that subscribers using these platforms will now be able to access our offering, makes this launch even more exciting for our brand.'The General Manager noted that the company will also continue using its learnings across Africa to enhance local subscribers' experiences from both a content and technology perspective. This is a strategy that we've built on since first launching mobile TV in Nigeria in 2008.In addition to the iDrifta, DStv Mobile revealed the Walka 7, launching first in Nigeria. The Walka 7 is a complete portable television with enhanced visual quality and no other device is required to view.
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