Eko 2012 National Sports Festival gets NBC's N100m sponsorship

NIGERIAN Bottling Company, owner of the Coca-Cola products, has entered a relationship worth over N100 million with the organisers of the Eko 2012 National Sports Festival slated for Lagos in November.At a ceremony held at the company's Iddo House, Lagos, head office over the weekend, NBC's Managing Director, Segun Ogunsanya, presented the cheque of N10 million and a value-in-kind worth another N100 million to the Local Organising Committee of the Games.Ogunsanya explained that the value-in-kind would include various NBC products, which would be branded specifically for Eko 2012 and distributed at all the activation points of the Games. These include bottled water, fruit juice and other drinks from the company's stable.According to Ogunsanya, NBC has over the years enjoyed a warm relationship with the government and people of Lagos State and also thrived in the environment. The sponsorship of the Games, therefore, is NBC's way of giving back to the society that has provided an enabling operating environment for the company.He further said that NBC and Coca-Cola hold sports in high esteem, which informs their partnership with major international sports fiestas, including the Olympics and the FIFA World Cup, among others.Receiving the sponsorship package, Chairman of the Sponsorship and Marketing Sub-Committee of the Games, Molade Okoya-Thomas, expressed gratitude to NBC for its support despite the harsh economic climate.
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