Nigerians prefer mobile apps to mobile websites, report says

Inmobi, the largest independent mobile ad network latest research has revealed that Nigerians are currently more enthusiastic for mobile apps appreciation than mobile websites, as three out of five users have paid for a mobile app. Moses Kemibaro, sales director for InMobi said the research conducted with 1007 respondents in Nigeria recruited via the InMobi Ad network, is an avenue to redirect minds of local apps developers. He added that the industry requires that those who look forward to establish business or revenue through mobile apps or mobile webs should know what an average Nigerian thinks and how they can take advantage of that.
Click here to read full news..