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The 10 things in advertising you need to know today

Published by Business Insider on Tue, 05 Jul 2016

Good morning. Here's everything you need to know in the world of advertising today.1. Chris Evans has quit "Top Gear."He leaves the show amid sliding ratings and broad criticism of his presenting style.2. MailOnline says Snapchat's redesign saw it quadruple traffic and sell out all its ads.Martin Clarke also told The Drum he's not particularly concerned by ad blocking just yet.3. The impact of Brexit is looking "dismal" for the UK media sector. Enders has downgraded its short-term forecasts for the UK media sector.4. This FTSE 100 CEO wants to represent millennials in Brexit talks and says they aren't just about "skateboards and Snapchat".The CEO of FTSE 100 accounting software giant Sage says he wants to provide a voice for millennial entrepreneurs in Brexit negotiations and is disappointed that the post-EU referendum conversation has been all about big business.5. These eight podcasts will make you smarter about your business.From NPR's "Planet Money," to "Masters in Business."6. Viacom owner Sumner Redstone's signature has changed, and it has people talking. The 93-year-old media mogul is having his mental capacity and independent judgment challenged in an ongoing war for the control of Viacom by former friends and colleagues.7. Nike is facing unprecedented headwinds.The company has intense, mounting competition, inventory problems, and sales of its basketball shoes are down.8. Coca-Cola has launched a YouTube channel aimed at teens.Marketing Week looks at whether CokeTV will resonate.9. WWE star John Cena starred in a patriotic ad for July 4.The spot formed part of the "Love Has No Labels" campaign for the Ad Council, Adweek reported.10. Abercrombie has sued Gap over the poaching of its CMO.A lawsuit alleges Gap's new chief marketer Craig Brommers violated Abercrombie's non-compete agreement, AdAge reports.Join the conversation about this storyNOW WATCH: LG pulled off its craziest marketing stunt yet to promote its latest vacuum cleaner
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