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A 16-year-old started a sneaker company that will sell $1 million in shoes this year

Published by Business Insider on Sat, 13 Aug 2016


This teenager is making bank.BenjaminKapelushnik ' who goes by Benjamin "Kickz" ' is the wildly successful 16-year-old from Florida whose Instagram boasts a life of luxury.He's the young entrepreneur behind the rare sneaker reselling website, Sneakerdon.com, Lauren Schwartzberg writes in a recent profile in New York Magazine.He told New York Magazine that he's on track to make $1 million in sales this year.New York Magazine notesthat he carefully researched both the sneaker and reselling businesses, and sold a pair of shoes that he bought a pair of LeBron X MVPsfor $400...for $4,000. He was in the eighth grade. He then moved to buying shoes in bulk, and he soon got the attention of the rich and famous. When he met DJ Khaled and started appearing in his Snapchat videos,his career really took off.Further,he's not just any sneaker reseller: he's a sneaker dealer to the stars, like Rick Ross ' who performed at his bar mitzvah, New York Magazine notes. Schwartzberg calls him their "sneaker broker."He's frequently seen hanging out with famous rappers. You know what it issssss A photo posted by Business Is Boomin ' (@benjaminkickz) on May 8, 2016 at 8:16am PDTon May 8, 2016 at 8:16am PDTIf your seeing this We Made it W/ 6 GD @champagnepapi Currently in the 6 ''''''''' @thesneakerdon #wethebestgang #wethebest #ovogang A photo posted by Business Is Boomin ' (@benjaminkickz) on Feb 14, 2016 at 9:58pm PSTon Feb 14, 2016 at 9:58pm PST For a while, some people wondered who he was, because he frequently appeared in DJ Khaled's Snapchat story. He'd tell Khaled that business was "booming.""That was just the thing that came to my head. It's, like, a word, you know' It's like, Boomin'. It's just a boomin' word. It's just boomin'," he said to New York Magazine. Happy to say I spent my New Years with the real ones only ''''''''' my brotha : @djkhaled A photo posted by Business Is Boomin ' (@benjaminkickz) on Jan 1, 2016 at 1:32am PSTon Jan 1, 2016 at 1:32am PST But they run a mile for me A photo posted by Business Is Boomin ' (@benjaminkickz) on Jun 1, 2016 at 7:05pm PDTon Jun 1, 2016 at 7:05pm PDTShoutout my brother @djkhaled #dontplayyourself #wethebest #businessisbooming #BOOMIN #sneakerdon A photo posted by Business Is Boomin ' (@benjaminkickz) on Jan 15, 2016 at 8:13pm PSTon Jan 15, 2016 at 8:13pm PST And it is.On Sneakerdon.com, these covetable sneakers go for very high prices. He told New York Magazine that he makes more money from his sales than from any deals he procures with famous folks."What I make in one day on the website I can't make in a month with the rappers," he said to the magazine.He likes tonetworkheavily to make connections."Go with a girl to the movies, go with your brother to the movies ' that's cool, but I have no interest in going out to parties and not networking with anyone. Not only does it get boring, you're not getting ahead," he said to New York Magazine.He's also very cautious with how he forms relationships with celebrities."I don't look at rappers like, 'Wow, that's a rapper," he said to New York."If every time you're like, 'Oh my God, can I get a picture'' you'll never form a relationship Hello Kanye, Can I get ... Another one ! - @djkhaled voice #yoursneakerplugaintshit A photo posted by Business Is Boomin ' (@benjaminkickz) on Aug 21, 2015 at 5:55pm PDTon Aug 21, 2015 at 5:55pm PDT No I'm not related to Kanye A photo posted by Business Is Boomin ' (@benjaminkickz) on Dec 24, 2015 at 1:48pm PSTon Dec 24, 2015 at 1:48pm PST As for what's next for his business'New York notes that he has a reality show potentially in the works, and that the goal to open up brick and mortar stores.In December, he told Complex that he had bigger aspirations."I'm not going to be 26, 27 years old selling sneakers on Instagram. I'm doing this as a 'kid thing' right now; it's going to be a lot wider scale," he said to Complex.For the full New York Magazine story, click here.SEE ALSO:Teens want 3 things from stores today ' and it's becoming a nightmare for Macy's and NordstromJoin the conversation about this storyNOW WATCH: Teens reveal their favorite apps and the winner is clear
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