When Team GB headed into the London 2012 Olympics, it was under the guise of being Britain's finest. "Our Greatest Team" was the marketing slogan to describe them, and it followed the athletes everywhere.Jessica Ennisshe didn't have the double-barreled Ennis-Hill name back thenwas the poster girl of British Olympic sport. Throughout the Olympic Park and the neighbouring Westfield shopping centre in Stratford, her image was inescapable. She was blazoned across buildings, in shop windows, on magazinesshe was everywhere.Now at Rio 2016, the clever marketing campaigns that back Team GB are calling on each and every Briton to "Bring on the Great." At the last count at the end of Day 10, Team GB's 41 Olympic medals in Rio show they are answering the call. With seven of them coming in the velodrome, there are few who are doing more for that slogan than Britain's cyclists.Not a day passes in Rio that a British man or woman on a bike isn't blitzing the field before them. The latest cyclist to take a medal was Mark Cavendish, who claimed a silver in the men's omnium on Tuesday.Throw into that the fact that Laura Trott is leading the women's omnium event at the halfway stage and Britian's cyclists are drumming home their superiority,and there is so much more to come.Their opponents must be sick of the sight of them. There have been seven golds up for grabs so far in the velodrome, and God Save the Queen has been played out during the presentation of four of them. The others have been shared individually between China, Italy and the Netherlands.Domination at that level is incredible. Indeed, it's almost unheard of for any British team. What makes the success at Rio all the more remarkable is that it's no flash in the pan, either. This is becoming the norm as British cyclists dominate the field.In the past, British success has been about one-off moments in team events. Breaking it down into the individual countries that make up the union, England have only ever been football World Cup winners once, and it's been the same in rugby, for instance. The sustained glory just hasn't been there.In Olympic cycling, it is. At London 2012, Team GB took home 12 medals. Eight of them were gold, with two apiece for silver and bronze. At Beijing 2008, it was 14 medals.This is serious power, and it's consistent. These days it's become almost inevitable that Britain are going to defeat their rivals and take home the big prizes.To be so dominant in a sport that demands so much of those who compete is testament to the coaches and the cyclists themselves. Doing it once is impressive enough, but this is three Olympics on the bounce now where Team GB have been the big power.That the other countries are left scrapping it out for the odd medal here and there just reinforces the point; where there's parity almost with the other competing nations, across the board, Britain are leading the way. They're creating a slipstream all off their own as they power forward.What impressed about Cavendish's latest success was that it was on the road where he truly made his name. No stranger to the green jersey at the Tour de France, he's switched his focus to the track in a bid to win his first Olympic medal. And now he has.It wasn't the gold that a man of Cavendish's stature would have liked, but silver still represents the success he is deserving of. For him to jump from one discipline to the next, Cavendish is a shining example for how British cycling continues to get it right. They leave a remarkable polish.Sir Bradley Wiggins is another who has switched disciplines to win Team GB more medals at this Olympic Games. He made history with his team pursuit victory by becoming the first Brit to have won five Olympic gold medals in his career.Throw in names such as Jason Kenny and Joanna Rowsell to those we have already mentioned, and we get the idea for what they represent. Team GB's cyclist are the galacticos of Rio.Bring on the great, our greatest team. British cycling lives up to it all in every sense.
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