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After 2 years of Amazon Prime, here's why I switched to Jet.com (amzn, wmt)

Published by Business Insider on Sat, 20 Aug 2016


Don't think you'd ever quit Amazon Prime' I felt the same way until I tried out its competitor Jet.com.Now, after two years of Prime membership, I'm cutting loose.Prime membership, which costs $99 yearly, gives you free two-day shipping on countless items along with complimentary access to a bunch of streaming content, cloud storage, and more. More than 63 million Americans pay for the service, with 91% of first-year subscribers sticking around for a second year."We want Prime to be such a good value, you'd be irresponsible not to be a member," Amazon CEO Jeff Bezos wrote in his 2016 letter to shareholders.Jet, a year-old site that was bought by Walmart for $3 billion, doesn't have as many items as Amazon, nor any user reviews, nor any of those bonus features. It does, however, offer competitive and often cheaper prices on a wide array of popular items, with free two-day shipping on orders over $35all without any annual fee. It also lets you buy groceriessomething Amazon members can only with a $299 Prime Fresh membership.How much cheaper is Jet' The upstart beat the giant on 73% of overlapping products, according to a Boomerang Commerce study last fall. Jet discounts increase if you buy related items, as the service determines what products can be shipped from the same place, and if you select options like paying by debit card and declining the right to return. Jet is typically around 5% cheaper than Amazon, founder Marc Lore told Recode.I quit Prime after realizing I could get most items cheaper on Jet, and that I didn't really need Prime's other features.Having to spend $35 to get free shipping didn't deter me, since it's easy to hit that limit when you can buy groceries too. The lack of reviews is annoying, but it's easy enough to look up reviews on Amazon and then buy on Jet.The smaller selection of products isn't the end of the world, as Jet has most things I need, and I can always go over to Amazon when it doesn't.As for the lack of streaming content, I don't love Amazon Prime video enough to pay for itnot when I already have Netflix with my eye on HBOand I don't use Amazon Cloud Drive, not when I'm already paying Apple and Google for cloud storage.Will many other Prime members realize there's another way' Only time will tell.Join the conversation about this storyNOW WATCH: How a guy who spent $18K in a Jet.com contest became a multimillionaire
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