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Millennials are so interested in Snapchat's camera glasses, demand could surpass 3 million this year

Published by Business Insider on Thu, 29 Sep 2016


Snapchat (now called Snap) is releasing its camera glasses, called Spectacles, later this year, the company announced over the weekend after Business Insider published a then-secret promotional video about them. So will anybody care'According to a Business Insider Intelligence survey of over 300 millennials, the answer is yes. 31% of the millennials surveyed say they'd at least think about buying the $130 glasses. If you apply that percentage to the Snapchat app's 60 million daily active users in the U.S. and Canada, that suggests there's enough demand for Snap to sell 3 million of them this year.But the company probably won't even try to meet that demand. Snapchat CEO Evan Spiegel told the Wall Street Journal that the company is taking a "slow approach," and distribution will be limited at first.Join the conversation about this storyNOW WATCH: A regular guy tests out Apple's wireless AirPod headphones ' here's what he thought
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