On the 28thof February - 1st of March 2013, Interswitch launched its loyalty program for vervecard holderstagged '' Reward money'' at the Palms Shopping Mall Lekki.Reward money is aimed at giving value to Verve card holders as they earn money back ontheir Vervecards each time they use thecards for payment on the Portal/POS at accredited merchant outlets.So far, RewardMoneyhas over 100 merchants with 5 merchants located at the Palms shopping mall LekkiLagos. Merchants at the Palms shopping mall andthe percentage of RewardMoney a Verve cardholder can earn forpurchasing items with aVervecard include Splendour (2.5%), TheSoul-lounge ( 7.5%) , Twice as Nice (2.5%), Phenomenon(4.5%) , and Mobos ( 2.5%).The ''Reward Money'' on the verve card can then either be accumulated or can be instantly burnt (spent) by the verve card holder at the portal/POS of any Reward MoneyMerchant atwill.A merchant at the Palms Shopping Mall Bayo Haastrup , who is currently the GeneralManager of The Soul-lounge has been a 'Reward Money' merchant for about six (6) months affirmed his support for the use ofelectronic card systems ,and generally believes the ''Reward Money'' initiative is a fantastic idea as it has the capacity to boost customer loyalty as well as promote the cashlesspolicy.In the last onemonth, Reward money has launched at the Ikeja Mall as well as AdeniranOgunsanya Mall, Surulere. The Palms Mall launch was therefore no different, asseveral Verve cardholders where instantly rewarded with Gift vouchers of up toN10,000 for using their Verve card to pay. This promises to be just thebeginning, as the Reward Money train debuts in several Malls Nationwide. So,keep shopping and watch out as the train comes to a mall close to you.In order to be a Reward money merchant, a merchant must be able togive discounts to their customers with verve cards. For more information about Reward Money and the merchants currently on thescheme,visit www.myrewardmoney.com now. Click here to read full news..