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Close-Up Endorsed by Dentists' Gives Free Dental Health Checks

Published by Linda Ikeji on Fri, 08 Mar 2013


Close Up, the numberone toothpaste brand in Nigeria recently partnered with Dentists to engageabout 200 consumers in an oral hygiene exercise by giving out free dentalchecks in selected clinics in the Magodo and Surulere area of Lagos.Prior to the Saturday on which the freedental check was executed, Close Up had created heavy awareness in these areasand invited many in need of this Dental Check. Consumers who attended the dental clinic were verygrateful for the opportunity as many had dental issues they were unaware of,and were subsequently counseled on how to better care for their teeth.Amongstthe consumers present was Popular Comedian /MC Teju babyface, who stopped bythe Surulere clinic and commended the brand for looking after its consumers.Speaking on why this exercise wasdone, Dexter Adeola, Brand Manager, Close Up toothpaste, stated that fromresearch, the accessibility toDentists is extremely low in Nigeria, with only 15% of Nigerians visiting theDentist on a yearly basis. It was due tothis statistics that Close Up chose this platform to reach out to families inneed of dental help, and use this platform as an awareness campaign to sensitizepeople on the need for proper oral care and the importance of regular Dental check-ups.Still speaking on the exercise, Mr Adeolacontinued that over the years, Close Up has given health protection to the teethand gums of millions of Nigerian families, and the brand has also worked withHealth professionals & Dentists Nationwide to educate Nigerians on theimportance of oral care, and the free dental check is in line with their commitmentto ensure Nigerians have the best solutions and care for their teeth and Gums.The Close Uptoothpaste brand was launched into the Nigerian market in 1975 and has keptfresh and protected the mouths and teeth of millions of families across thecountry. In other to meet different consumer needs, Close Up comes in variantssuch as; Deep Action Red, Deep Action Green, Menthol Chill,White Now, Herbal, Complete 8 and Complete 8 White . Close Up continues to be Nigeria's No. 1brand, and is set to ensure Nigerians get nothing but the highest level of OralCare & toothpaste choice. Recently the Brand was extolled by the ConsumerProtection Council of Nigeria and received a Product Excellence Award from thebody.
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