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Legend set to take 25 consumers to Dubai in season 2 of Real Deal Promo

Published by Linda Ikeji on Fri, 03 May 2013


Legend Extra Stout, the fastestgrowing stout brand from the stable of foremost brewer, Nigerian BreweriesPlc, haslaunched the second edition of the Real Deal National Consumer Promotion.The brand is however set to capitaliseon the success of the first edition, held in 2012. Just like the inauguraledition, thousands of lucky consumers will be rewarded via a Lucky-Bottle-Top-Offer.To win, consumers will simply buy a 60cl 0r 33 cl bottle of Legend Extra Stout,look under the crown cork and win whatever prize found printed under the crowncork.Prizes under this category include 32inch TV sets which would be won by 350 consumers, 720 units of 130 litrerefrigerators and 720 BlackBerry Bold 6 handsets. Other prizes include airtimeof various denominations, umbrellas, T-shirts, face caps and free drinks.Legend Extra Stout is however takingconsumer reward a notch higher by sponsoring 25 lucky consumers to Dubai, inthe United Arab Emirates, for what the brand has termed the shopping experienceof a lifetime. The brand has chosen to describe the 25 lucky consumers as 'Legends'.Mr. Walter Drenth, Marketing Directorof Nigerian Breweries Plc. shed more light on this at a special media parleyheld at the Bheerhugz Caf, Ikeja Shopping Mall, in Lagos. He said Legend ExtraStout will be taking '25 lucky 'Legends' to Dubai in the United Arab Emirates, onan all-expenses-paid trip. And all that these 25 lucky 'Legends' will be doingin Dubai is to shop!'He spoke further: 'The catch is thatthese 'Legends' have to race through selected shops in Dubai and they have oneminute to race through the stores and pick items, up to a maximum of N1 millionin value.'To emerge in this category, consumershave to look out for a numeric code under their Legend Extra Stout crown corks.They will then text this number to 30380 at the cost of N10 only. Electronicdraws will be held in Lagos and Port-Harcourt to pick winners in a transparentmanner.Mr.Drenth urged the brand's consumersto participate in the Legend Real Deal National Consumer Promotion. He said: 'Aswe can all see, it's the Legend Extra Stout season of rewarding numerouscustomers for their patronage. We urge loyal consumers of Legend to participatein this consumer promotion for the opportunity of winning great prizes.'Mr Emmanuel Agu, Marketing Manager, Legend,Gulder and Life, also of Nigerian Breweries Plc, promised that the consumerswill be taken on a tour of interesting places in Dubai, during their stay. Healso added that the items picked by the lucky consumers during their Dubaishopping spree experience would be delivered to their residential addresses inNigeria.Mr Agu used the opportunity of themedia parley to assert that Legend Extra Stout is Nigeria's fastest growing stoutbrand.He said: 'While the volumes are thereto ascertain this claim, you can also do a simple test. Simply go to anyrestaurant, bar or locations where alcohol, especially stout brands are served.You will find that Legend Extra Stout constitutes a very significant percentage.'This corroborated the earlierassertion by Mr.Drenth in his speech. The Marketing Director earlier stated: 'Formore than 20 years, its unique taste has endeared it to the heart (and mouths)of consumers. And the end result' Consistent year-on-year growth; an expansionin share of stout market; increased Top of Mind Awareness among the brand'starget audience, amongst several other positive indices.As you all recall,Legend Extra Stout won the Gold Quality Award at the 51st Monde Award ceremonyheld in Athens, Greece, last year.'The 2013 edition of the Legend RealDeal Promo which will formally commence on Wednesday, May 1, will end onSunday, June 30.
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