People in France aren't buying groceries online

No matter their gender or age, internet users in France are committed to buying groceries primarily in-store.Just 5% said their last grocery purchase was made digitally, according to a February 2017 survey from Promise Consulting.Indeed, fully 95% of internet users in France said their most recent grocery purchase was made in-store at supermarkets and hypermarkets like Auchan, Carrefour, E.Leclerc, and Gant.This may not bode well for companies like Amazon, which recently announced it was going to roll out its Prime Pantry service in France and Belgium.Temptations like free delivery and specific arrival times may help, but the company will need to overcome low levels of enthusiasm for buying grocery items online.A separate study from Mappy, which looked at grocery ecommerce adoption among digital buyers in France, found a higher rate than the Promise survey'though the percentage was still low.Some 19% of digital buyers ages 18 to 64 said they had made a digital grocery purchase in the previous 12 months.More From eMarketer:Retailers: Brace for a New Wave of Generational DisruptionVirtual In-Store Shopping May Become A Big Omnichannel TrendHow Millennials Are Rewriting the Food Industry PlaybookFor Native Advertising, 2017 Looks Like a Year of ClarityWorldwide Retail Ecommerce Sales Will Reach $1.915 Trillion This YearSEE ALSO:Head over to eMarketer to see their most recent industry researchJoin the conversation about this story
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