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Turns Out, A Lot Of People Liked That Kendall Jenner Pepsi Ad

Published by Huffington Post on Thu, 13 Apr 2017


function onPlayerReadyVidible(e){'undefined'!=typeof HPTrack&&HPTrack.Vid.Vidible_track(e)}!function(e,i){if(e.vdb_Player){if('object'==typeof commercial_video){var a='',o='m.fwsitesection='+commercial_video.site_and_category;if(a+=o,commercial_video['package']){var c='&m.fwkeyvalues=sponsorship%3D'+commercial_video['package'];a+=c}e.setAttribute('vdb_params',a)}i(e.vdb_Player)}else{var t=arguments.callee;setTimeout(function(){t(e,i)},0)}}(document.getElementById('vidible_1'),onPlayerReadyVidible); Remember that Kendall Jenner Pepsi adthat was so tone-deaf it hurt' Yeah' Well, apparently, a lot of people actually enjoyed it.The Morning Consultconducted a national online poll of more than 2,000 adults between April 6 and April 9 as a litmus test of the sentiment surrounding the ad, which many felt co-opted protest movements and police-protestor relations to sell a beverage.Responses were weighted to approximate a target sample of Adults based on age, race/ethnicity, gender, educational attainment, and region, according to the survey.Overall, 44 percent of all poll participants had a more favorable view of Pepsi following the ad. Looking at the breakdown of responses by race, minorities, in particular, had a much more favorable or somewhat more favorable view of both the soda brand andJenner. Seventy-five percent of Hispanic respondents and 51 percent of African American respondents felt more favorably toward Pepsi, while 41 percent of white respondents felt that way.As for opinion on Jenner, 67 percent of Hispanics and 31 percent of African Americans had more favorable feelings toward her, but only 25 percent of whites felt better about the model.After the survey results were made public, some pointed to the echo chamber of social media.Are you trying to tell me that the Twitter mob does not always accurately reflect the popular opinion of all 320 million people in America https://t.co/JtDiEu7xAt Joel Pavelski (@joelcifer) April 12, 2017 Pepsipulled the ad following the backlash, saying that they had missed the mark on the message.Pepsi's statement. pic.twitter.com/ge8uMcamGa Jennifer Maloney (@maloneyfiles) April 5, 2017 The 21-year-old model Jenner has not spoken out about her appearance in the ad, which shows her posing for a photo shoot before leaving to join a passing protest and then handing a police officer a can of Pepsi. However, an unnamed source told People magazine that she is not happy about the controversy.She has been very upset, a source said. She feels terrible. She loves being a model. To get a Pepsi gig was a big deal. She was very excited. She never expected it to receive such backlash. She hopes people understand that she wasnt involved in the creative process. -- This feed and its contents are the property of The Huffington Post, and use is subject to our terms. It may be used for personal consumption, but may not be distributed on a website.
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