A mobile friendly website ensures you get larger and easy to read texts.We are living in the age of mobile internet and a growing numberof people use their smartphones to access websites. As more people traverse the mobile web, it is important for your business website to work well on smartphones.Does every website work well on mobile phones' No, you need to specifically design/code your website so that it works well on the mobile. A standard desktop website will not render properly when it is opened in your mobile browser. There are a lot of designing and coding standards to maintain to make it a mobile friendly website.Advantages of a Mobile Friendly WebsiteA mobile friendly website ensures you get larger and easy to read texts, easy navigation options that are mobile friendly, finger touch friendly buttons and it loads faster.To ensure your business website is mobile friendly, there are a few steps to perform. Here, we look at simple steps to ensure your business website is mobile friendly.Steps to Ensure Your Website is Mobile Friendly1. Choose a Responsive Web Design: The first step to ensure your business website is mobile friendly is to make sure you are using a responsive web design. Choosing a responsive design, can ensure that your website will automatically adjust to work when opened in a mobile browser.If you are using WordPress to host your business website, you can choose a number of free responsive WordPress themes to build your site. It is good to have only one website that works well both in the desktop and on your mobile rather than have two separate websites for the mobile and the desktop.2. Minimum Content: Mobile browsers do not like to see too much content. Too much content means more complications. Therefore, you need to ensure that you provide what your mobile users are looking for rather than providing too much information and making it complicated. You can make sure you are providing only relevant information by following the 4 points given below:a. Avoid long sentences and paragraphs. Make your content short.b. Avoid too many images.c. Prioritize the content so that you only display relevant information to the user.d. Arrange the content in a single column so that it is displayed correctly in the mobile screen.3. Optimize Images & Videos: There is no doubt that images and videos are a better way to showcase your product and services when compared to boring texts. But, too many images and videos mean your website will take a longer time to load and give a bad impression to the user. Therefore, it is important to optimize the videos and images used in your website so that it does not take much time to load. You need to consider the following points when using images and videos in your website.a. Use images that look clear even when the size is reduced.b. Size the images to match your mobile friendly website.c. Compress the images so that it does not take time to load.4. Avoid Flash and Pop-ups: Flash was a popular tool a few years back, but now it is almost dead. If your website is still using Flash, it can create problems for mobile users as most browsers do not support Flash anymore. Likewise, it is important to avoid pop-ups in mobile friendly websites as it leads to a bad experience for the user.5. Use Simplified Forms: Signup forms are a good way to collect information about the visitors. But the problem with signup forms is that, it takes time to load and makes things look weird when opened in the mobile. It is important to simplify Signup forms so that it opens without any difficulty when opened using the mobile browser.It is important for a business organization to make sure their website is mobile friendly if it has to get the maximum visitors. By ensuring the above mentioned points, you can make sure your business website is mobile friendly and will be able to satisfy users.By Mark
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