The core of a successful business depends on efficient marketing. The marketing process includes public relations, advertising, promotions and sales. In this process, your brand gets introduced and promoted to potential consumers.Even if your product or services are the best in your niche, no potential consumer will know that it exists without marketing. Sales can crash and your company can get shut down, if marketing is ignored.Marketing professionals feel burnt-out because their stress level increases due to excessive workload. More than half of the UK marketers report that they currently involved in weekly overtime of minimum 5 hours.Demanding career as marketerToday, marketers need to not only look for a market, but also develop the demand for their products and services across the globe, as well as take up their personal responsibilities such as parenting. This has stressed them completely.Marketing industry seems to lag behind in determining flexible working hours into a reality. Companies ignore the fact that their employees have to undergo unnecessary stress, while they juggle with a demanding career along with other commitments.Therefore, several marketers make use of marijuana to help them with stress. In the US, the use of medical marijuana is totally legal across a number of states. Many experts also agree that it can help in stress management for marketers.Some of the stressed marketers pursue marketing because of their passion rather than a hefty salary and career progression. They feel good to perform something they love and give them job flexibility. However, their employers and industry needs to nurture their passion by not ignoring their need for extra staff.Leadership team sufferHigh anxiety level is caused because they have to focus on different rapidly moving elements ranging from brand awareness and content creation to promotion and customer satisfaction.To get relieved from stress and anxiety level, here are some tips on stress management for marketers.Proving your value Marketers are probably the ones who struggle the most in companies, in many instances they do not get proper cooperation from production and operation teams. It is very stressful and frustrating in such environment.Luckily, technologies allow the automation of marketing process. Every marketing initiative can be monitored and measured. They can confidently make sure that any specific campaign exceeded expectations.Struggling multiple marketing tasks - Small company marketers find it difficult to handle the amount and variety of workload. Marketing needs include social marketing, email program, lead generation, copywriting, design, and more, which are handled by a single professional or a small team.Incorporating all these tasks in a single marketing automation system, helps them get more fluidity in every project. It also saves substantial time.Both the above stressors can be handled with appropriate technology solutions.OverconfidenceThere are some marketers, who believe they possess great marketing skills, but in reality, they don't. This kind of overconfidence can create high stress levels. Inability to deliver due to overconfidence and ignorance can lead to stress build up. They also struggle to get promotions.Stress, if unattended can lead to many other health disorders and some can be life threatening as well. Thus, one must not allow it to overtake their lives and maintain a healthy lifestyle and work/life balance.
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