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A Heineken commercial puts Pepsi's 'protest' ad to shame

Published by Business Insider on Fri, 28 Apr 2017


Heineken released a new ad targeting social awareness issues that puts Pepsi's Kendall Jenner "protest" ad to shame.The ad, titled "World's Apart," pairs people who hold opposing views on hot-button social issues like feminism, climate change, and transgender rights.The pairs, who aren't privy to each other's views initially, go through a bonding activity before the big reveal. Participants are then given a choice to chat about their viewpoints over Heineken beers, or to walk away. All of them choose to stay and engage with each other.The ad was posted on YouTube April 20, and had more than three million views as of Thursday night.Reaction to the Heineken ad was far different from that of Pepsi's Kendall Jenner ad, which was pulled a day after its release.Watch the full ad below:SEE ALSO:People are outraged by a Pepsi ad starring Kendall Jenner ' here's how the company respondedJoin the conversation about this storyNOW WATCH: Animated map of what Earth would look like if all the ice melted
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