The Insider Picks team writes about stuff we think you'll like. Business Insider has affiliate partnerships, so we get a share of the revenue from your purchase.As part of an ongoing series, Insider Picks features products or stores poised for big things. The subject of this spotlight is a direct-to-consumer bedding startup called Brooklinen.**Brooklinen is offering 15% off and free shipping sitewide to celebrate its third anniversarythis weekend, making now an opportune time to buy new sheets.**I've waxed poetic on why everyone should own a high-quality set of bed sheets before. They look great, they feel even better, and they can genuinely offer you a better night's sleep for the third of your life you spend doing just that. The only real argument to be made against them is their price.Luxury bedding doesn't come cheap. Even in the direct-to-consumer space ' which is leaps and bounds more affordable than traditional retailers like Frette, which marks up its sheets by as much as 220% ' finding genuine "deals" and "good values" is next to impossible. You still end up spending somewhere around$300 or $400 on a new set of sheets from startups like Parachute and Cultiver. The missions of these companiesare steps in the rightdirection, and their products are excellent, however, their price points are still pretty high for most shoppers.Brooklinen is different. Launched on Kickstarter in April 2014 by husband-and-wife team Vicki and Rich Fulop, Brooklinen isquickly gaining a reputation for its high-quality products and reasonable price points. "The outcome of the [Kickstarter] campaign was extremely successful," Vicki Fulop told Business Insider. "We set our goal at $50,000, and we wound up selling $237,000 in sheets. It was surreal ' we couldn't believe it."In 2015, the company brought in $2.5 million, and 2016 is already pacing to quadruple that number. Inside a span of 18 months, 20% of their customers (myself included) have also reordered from them.That's the kind of meteoric success you just can't argue with.The reasons for Brooklinen's quick rise in the bedding industry are simple ' customers love their sheets ' how they feel and how they look 'and they love the value they're getting from them even more. As someone who's been sleeping on their sheetsfor over a yearnow, I'm comfortable saying they are hands down the best sheets I've ever put on my bed. Perhaps more importantly, theydidn't cost me a small fortune either.Ilike Brooklinen'sLuxeHardcore Sheet Bundle. For queen beds like mine, thebundle retails for $228 and comeswith a duvet cover, a fitted sheet, a flat sheet, and four pillowcases ' i.e. everything you need. They also sell a Classic Hardcore Sheet Bundle that retails for $179 and includes the same items, if you're looking to save a little extra.Price aside, it's the look that really sold me on them. Vicki Fulop says it best:"The sheets are simple, classic, clean, and timeless." I don't know about everybody else, but that's exactly what I want in my sheets. Brooklinen's plain whites,grays, and navys look mature and understated.I'm also happy to report that after nearlytwo years ofuse, my Smoke Stripe and Windowpane sheet bundles (these are both primarily white) have yet to yellow in the wash; they're still as crisp white as they were the daythey were shippedto my door. They've only gotten more comfortable over time, too.Further, Brooklinen's practicessit right with me."We do not have a store-front, we don't pay slotting fees, licensing fees, or distribution fees, and we are trying to put as large a percentage of the cost into the materials and construction of our sheets as possible," Vicki Fulop told me. "We have alsochosen to work with partners who are located in developed countries that have free trade agreements with the US. This enables us to avoid paying tariffs on the sheets we import, while also ensuring that our partners manufacture responsibly and treat their workers fairly." I'm of the mindset that it's small businesses with values (and products) like Brooklinen that we, as customers, should be supporting. But that's just me.If your bed sheets could stand to be upgraded (and they probably can), head over to Brooklinen and have a look. Your living space should complement the thoroughly grown-up achievements of your daily life, and this brand is a good value every way you look at it.Brooklinen's bedding is available for twin, twin XL, full, queen, king, and California king-sized mattresses. My recommendation is to go for one of the company's all-inclusive sheet bundles, but you're also free to buy just a duvet cover or couple ofpillowcases.Brooklinen Classic Hardcore Sheet Bundle (Queen), $179.25Brooklinen Luxe Hardcore Bundle Set (Queen), $228This article was originally published on 5/5/2016.DON'T MISS:26 things under $20 we can't live withoutSEE ALSO:This bedding startup's pillows are some of the best I've used, and they're worth every pennyREAD THIS:This online mattress is perfect for every type of sleeperJoin the conversation about this story
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