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Lidl is selling an Aperol knockoff called 'Bitterol' for half the price of the real thing

Published by Business Insider on Thu, 13 Jul 2017


Budget supermarket chain Lidl is known for its value alternatives of most major food brands and award-winning wines.Now it has upped its game with a purse-friendly version of the popular Italian aperitif and main component of the Insta-worthy cocktail of the hour, Aperol Spritz.Bottles of the 70cl "Bitterol" landed on shelves in UK stores on Thursday July 13 for only 7.99, which works out almost half the price of other retailers, such as Tesco and Waitrose, where it costs 15 a bottle.The retro aperitif is made with a mixture of herbs and a touch of orange, which makes for a refreshing taste, perfect for the summer months.Lidls spirits expert Tristan Stephenson commented: "The lost art of the aperitivo is currently experiencing a renaissance and theres no better time to enjoy one than the summer.""Whilst Bitterol is delicious served over ice with a slice of orange and fresh mint garnish, its equally tasty in a classic spritz: mix two parts Bitterol with two parts Prosseco and one part soda water. Bitterol is a true taste of Italy, even if the weather doesnt play ball."So if you'll need a drink in hand while youwatch the Wimbledon final al fresco or you're planning a party for the finale of Love Island, getdown to Lidl while stocks last.You can even use LidlsProsecco Treviso DOC Frizzante 2016,a steal at just 5.25, to make the cocktail.Join the conversation about this storyNOW WATCH: We drove a brand-new Tesla Model X from San Francisco to New York ' here's what happened
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