Uber's spectacular meltdown in 2017 pitted two legendary tech personalities against each other.Business Insider has the inside story of how Benchmark partner Bill Gurley, one of Uber's first backers, turned on CEO Travis Kalanick.The clash between the two individuals broke one of Silicon Valley's most sacred rules and it's stil unclear how the reputational consequences will shake out.Read the full story: THE TAKEDOWN OF TRAVIS KALANICK: The untold story of Uber's infighting, backstabbing, and million-dollar exit packagesBill Gurley, the legendary Silicon Valley investor, had been through a lot of ups and downs during more than two decades in the tech business.But in late April 2017, Gurley was a wreck. The partner at venture firm Benchmark had put on weight and was having trouble sleeping. He had taken up yoga. As he often lamented to his poker buddies there was one clear cause of his distress: Uber.Gurley had backed the ride-hailing phenomenon early on and as Uber's business boomed and its value soared to a staggering $69 billion, the investment had seemed all but destined to become a career-defining highlight.Now however, all that was in jeopardy as Uber suffered through an unrelenting storm of lawsuits and bad press. Among the most damaging was the blog post by Susan Fowler, a former Uber engineer who describedappalling allegations of sexual harassment and retaliation at Uber.Much of the public criticism was aimed at Travis Kalanick, Uber's cofounder and controversial CEO, who had allowed these problems to fester on his watch.Gurley was also increasingly coming to view Kalanick as the problem. And within a few months, he would do something practically unheard of in the insular business world of Silicon Valley and sue Kalanick.One woman's email pushed Gurley over the edgeGurley and Kalanick had bonded early on, but the pair increasingly butted heads as Uber's business, and its challenges, grew.Gurley saw Kalanick as a young and inexperienced CEO, a visionary perhaps, but one who needed guidance and didn't always listen to advice.Kalanick, meanwhile, viewed Gurley as a drama-filled drag, perpetually appearing on CNBC to whine about a possible tech bubble.As Gurley pondered his options, he received an email that kicked him in the gut.It was from Katrina Lake, CEO of the apparel-shopping service Stitch Fix, one of Benchmark's other highly successful portfolio companies.Lake lambasted Gurley for not doing enough to fix Uber. She accused him of shirking his responsibility to make Silicon Valley a better place.Gurley realized that Benchmark was in a lose-lose situation. The firm's reputation with other tech entrepreneurs would be hurt if he orchestrated a revolt against Kalanick. But it would also suffer if Benchmark appeared to do nothing.He made a choice: Kalanick had to go, and if the board wouldntor couldntdo it, he'd find another way.Over the course of the following several months, Gurley and Kalanick fought anepic boardroom battle that broke Silicon Valley's sacred rules, with investors usurping power from the board to overthrow a visionary and revered, if problematic, founder.Click here to read the full BI PRIME articleTHE TAKEDOWN OF TRAVIS KALANICK: The untold story of Uber's infighting, backstabbing, and multi-million-dollar exit packagesJoin the conversation about this storyNOW WATCH: How compression pants work and why they are so popular
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