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Amazon now sells 76 of its own private-label brands ' from clothes to baby wipes

Published by Business Insider on Sun, 22 Apr 2018


The Insider Picks team writes about stuff we think you'll like. Business Insider has affiliate partnerships, so we get a share of the revenue from your purchase.Many major retailers now sell their own private label brands as a way to offer affordably priced, simply branded goods to its customers.If you're a frequent Amazon shopper, you've probably noticed and even purchased something from its popular private label brand, AmazonBasics. What you might not have noticed is howaggressively Amazon is pushing into other categories, with a special emphasis on fashion.Amazon sells a whopping 76 private label brands, and more than half of them are in the women's, men's, and children's clothing categories.Other Amazon private label brands you didn't even know existed run the gamut from vitaminsto mid-century furniture.To help you learn more about all these brands, we created a guide that breaks down what to expect from each one. There's such a diverse range of products and styles available that you could probably outfit your entire home and family only with Amazon private label brands.Other than variety, they feature the signature Amazon quality of affordability. Amazon Prime members are also in luck because some of the brands are exclusives that only members can buy.See the complete list of Amazon private label brands, as of April 2018, below.DON'T MISS:6 under-the-radar Amazon Prime clothing brands every woman should knowSEE ALSO:25 kitchen organization products from Amazon that are nearly all under $30Women's workwear and everyday clothingOffice-readyLark & Ro: Polished everyday essentials and work staples, such as wrap dresses, ruffled tops, and trousersParis Sunday: Colorful, feminine pieces, with an emphasis on versatilitySuite Alice: Modern workwear that transitions well to post-work eventsEssentialist: Sophisticated essentials with classic, clean detailsPainted Heart: Easy-to-wear and sophisticated tops, bottoms, and dressesMariella Bella: Contemporary knit dresses and topsHaven Outerwear: Chic coats, puffers, and rain jackets, all under $100Signature Society: Romantic, feminine dresses and topsFun and casualElla Moon: Boho-chic dresses and tops you'll want for the spring and summerCable Stitch: Cozy yet fashion-forward knit sweaters and dresses that go beyond the ordinaryPlumberry: Carefree and creative festival-ready looks like jumpsuits, rompers, and one-shoulder topsCamp Moonlight: Playful styles featuring the season's newest trendsTrue Angel: Casual sweaters and cardigansHayden Rose: Fun and effortless pieces for teensJames & Erin: Flowy dresses and topsDenimDenim Bloom: Jeans in a variety of styles, including skinny, bootcut, and croppedHALE: Modern denim styles withunexpected washes, hems, and embellishmentsIndigo Society: High-stretch, comfortable, and stylish jeansLily Parker: Relaxed and distressed denim tops and bottomsMadison Denim: Premium denim in a variety of washes, details, and fits, all under $100Special occasionWild Meadow: Cocktail and event dresses in vintage-inspired printsSocial Graces: Elegant evening gowns and formalwearSavoir Faire: Special occasion dresses with a focus on five silhouettesThe Cambridge Collection: Formal dresses bridesmaids will actually loveVelvet Rope: Form-fitting party dresses and clubwearAccessories and shoesThe Fix: Fashion-forward sneakers, heels, flats, and bagsThe Lovely Tote Co.: Totes, bags, and backpacks in bold colors and printsSmitten: Leggings for every style and occasionStocking Fox: Tights and socks in a variety of stylesWomen's underwear, athletic wear, and swimwearUnderwearMae: Stylish bralettes, underwear, loungewear, and swimwearMadeline Kelly:Practical and comfortable underwear in neutral colorsLoungewear and pajamasArabella: Comfortable sleepwear and shapewear basicsDaily/Ritual: Casual loungewear basics in jersey, cotton, and terry fabricsActivewearMint Lilac: Colorful activewear for all levels of activity and movementCore 10: Premium athleticwear like sports bras, leggings, and hoodiesThe Luna Coalition: Youthful athleisure with some graphic prints7Goals: Sleek activewear that combines fashion and functionSwimwearCoastal Blue: Trendy, supportive swimwear, including bikinis, one-pieces, tankinis, cover-ups, and plus-size optionsOcean Blues: Mix-and-match bikini separates and flattering one-piecesMen's clothingOffice-readyCrafted Collar: Business casual button-downs in neutral colors and printsButtoned Down: 100% Supima Cotton menswear with a custom-fit feelCasual and everyday Clifton Heritage: Staple button-downs in a variety of colors and printsWood Paper Company: Modern classics like utility jackets and chinosGoodthreads: Standard- and slim-fit weekend essentials, including shorts, oxford shirts, and underwearIsle Bay Linens: Lightweight, island-inspired styles to take on your next vacationQuality Durables Co.: Rugged essentials with a worn-in feel28 Palms: Silk, linen, and cotton Hawaiian shirts and relaxed-fit pantsDenimComfort Denim Outfitters: Medium-weight jeans that prioritize flexibility, fit, and durabilityRugged Mile Denim: Ethically sourced and sustainably produced "performance" denimUnderwearGood Brief: Soft and breathable boxers, briefs, and loungewearActivewearPeak Velocity: Moisture-wicking, quick-drying shirts, hoodies, and shortsTrailside Supply Co.: Athleticwear made for the outdoorsAccessories and shoesLeather Architect: Genuine leather RFID-blocking wallets and bagsSee the rest of the story at Business Insider
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