There isnt a more stylish way to unveil a new product than when celebrities are engaged prior to the launch, and made to talk about their fear of heights which symbolically represents other crippling true life stories of fear, limitations and doubt.The stage was for Tiger Beer, a new product of Nigerian Breweries Plc., and as lead-up to the launch, a number of celebrated Nigerians took to social media to talk about fears, only to be linked to this product coming to Nigeria 86 years after it rolled out the first bottle in a Malayan brewery in the territory now known as Singapore.Some of these celebrities include Nollywood star, Deyemi Okanlawon, former Big Brother Naija housemate T-Boss, Skinny Girl in Transit actress Abimbola Craig, media girls Maria Okanrede and Mimi Onalaja, among others, who all shared inspiring stories of how they overcame fears and uncaged their inner tiger.The 3-day launch event which held at Muri Okunola Park, Victoria Island, in Lagos, also had guests and attendees witness a virtual jungle called The Tiger Den, a jungle like experience of simulating an encounter with a ferocious tiger complemented with thrilling music, sound effects and life-like scenery. There, participants tested their courage and enjoyed a real life Tiger experience.Tiger Beer is a product of Nigerias leading brewer, Nigerian Breweries Plc, a Heineken operating company, well known for highly successful brands such as Star Lager, Heineken, Maltina, Gulder and others. The Tiger launch campaign tagged #Uncagethe courage to challenge conventionshowcased the courageous, bold and go-getting side of Nigerians, encouraging people across all divides to uncage courage and the tiger within them in pursuit of their dreams and passions.Speaking at the launch event, Franco Maria Maggi, Marketing Director, Nigerian Breweries said, We have a goal to inspire the courage to act on your true passion and realize your true potential, Tiger believes every man has a tiger inside. Our street-smart upbringing has forged our character and entrepreneurial spirit that still runs in our veins. Tiger is the most dynamic, edgy and social premium beer!Tigers #uncage tagline simply means the courage to challenge convention. Uncaging your life from the bordered or clichd life you have been living and breaking free from the norm.With the launch in Nigeria, Tiger is inviting Nigerians to Uncage with a roar. It is a call to action for people to keep pushing boundaries without giving up.In his remarks, Tokunbo Adodo, Portfolio Manager, International Premium at Nigerian Breweries says, Tiger Beer identifies with the bold Nigerian, whose passion gives birth to a sense of purpose, while the Tiger sign is a symbol of courage and inner strength.The post Celebs uncaged their fears at Tiger Beer launch appeared first on The Nation Nigeria.
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