How Flixbus conquered the European coach market

Digging in its wheelsMANY Europeans see long-distance coach travel across America as glamorous. That may be a legacy of a Clark Gable film from 1934 called 'It Happened One Night', about aromance between two passengers on a bus travelling from Florida to New York.Modern Americans see it as anything but alluring. It is looked down on as something used only by time-rich, money-poor people who cannot afford to travel by car, train or plane.Flixbus, a German coach startup which is launching in America on May 15th, wants to change that. On the firm's flagship route from Nuremberg to its hometown of Munich, winding between snow-capped peaks and picture-book villages in Bavaria, its bus passengers look distinctly affluent. Many on board play on tablets to pass the time; shirts and ties are common. One discerning traveller readsThe Economist. Since Flixbus was founded in 2013, its efforts to encourage more people to try coach travel...Continue reading
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