100% of the proceeds of this lipstick go to families separated by Trump's border policy 'and hundreds of people have already bought it

Beauty brand Lipslut is donating 100% of the proceeds from its F*ck Trump Lipstick to organizations supporting families that have been separated at the border.The brand has previously donated 50% of its proceeds to civil rights organizations targeted by the Trump administration since launching in January 2017.Lipslut has also previously raised $40,000 for victims of the violence in Charlottesville.In the wake of reports regarding the conditions of more than 2,300 children separated from their families at the border under President Donald Trump's "zero tolerance" policy, many people have been inspired to speak up and take action.Celebrities like George and Amal Clooney have recently donated to the cause, and now a relatively new beauty brand is also making a big step towards making a change.Since Lipslut launched in January 2017, the brand has donated 50% of the proceeds from its F*ck Trump Matte Liquid Lipstick ($19.95) to "civil rights organizations targeted by the Trump administration," according to its website. The brand's web store allows the buyer to choose which organization to send the proceeds to, and, from now until July 19, customers have the option to send 100% of the proceeds to organizations supporting families that have been separated at the border as well as those who help with the immigration process.Lipslut's founder Katie Sones told INSIDER that this is the perfect example of her brand's mission to inspire change through the beauty industry."I founded Lipslut to make giving and philanthropy more accessible," Sones told INSIDER. "I wanted to find a way to allow people to give back through the purchases they make in day to day life. It's important to be the change you want to see in the world, and our platform helps people make that change."Though Sones has faced some opposition, she says the brand's message has resonated with many so far."While obviously not everyone agrees with us, the reaction has been overwhelmingly positive!" Sones said. "This morning alone we have hundreds of orders, and messages of support flooding our inbox."The brand may only be just over a year old, but it has already made quite an impact when it comes to social activism. Customers purchased over ten thousand tubes in 2017, which ended up raising $80,000 for various organizations. The brand also previously helped raise $40,000 for victims of the violence in Charlottesville, and launched a shade called F*ck Hollywood in an effort to raise awareness for the #MeToo movement.Sign up here to get INSIDER's favorite stories straight to your inbox.Join the conversation about this storyNOW WATCH: An Instagrammer creates works of art by kissing her canvases with lipstick on ' and she calls herself a "kiss artist"
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