With PC makers like Asus and HP beginning to design laptops and tablets around ARM chips, ARM itself has decided to emerge from the shadows and unroll its roadmap to challenge Intel through at least 2020, PCWorld writes. From a report, which details ARM's announcement Thursday: ARM's now-public roadmap represents its first processors that are designed for the PC space. ARM, taking aim at the dominant player, claims its chips will equal and potentially even surpass Intel's in single-threaded performance. ARM is unveiling two new chip architectures: Deimos, a 7nm architecture to debut in 2019, and Hercules, a 5nm design for 2020. There's a catch, of course: Many Windows apps aren't natively written for the ARM instruction set, forcing them to pay a performance penalty via emulation. Comparing itself to Intel is a brightly-colored signpost that ARM remains committed to the PC market, however. ARM-powered PCs like the Asus NovaGo offer game-changing battery life -- but the performance suffers, for two reasons: One, because the computing power of ARM's cores has lagged behind those of the Intel Core family; and two, because any apps that the ARM chip can't process natively have to be emulated. ARM can't do much about Microsoft's development path, but it can increase its own performance. Finally, if you were concerned that ARM PCs will be a flash in the pan, the answer is no, apparently not. Further reading: ARM Reveals First Public CPU Roadmap - Targeting Intel Performance (PC Perspective); and ARM Unveils Client CPU Performance Roadmap Through 2020 - Taking Intel Head On (AnandTech).Read more of this story at Slashdot. Click here to read full news..