Nigeria's Dana Air has launched its mobile and social media sales and distribution solution called FlyDana Mobile, which would further improve the all-round passenger travel experience in areas relating to searching and booking flights, as well as checking-in.The FlyDana Mobile application was an enhanced and innovative distribution channel that would allow passengers and customers to view flight information and availability in real-time whilst giving them the option to book and pay for flights from the comfort of their homes or on the move.With the introduction of the mobile Application, Dana Air has further aligned its vision with technology in providing innovative and pioneering solutions centered on improving passenger experience.The FlyDana Mobile application was powered by FlyNow Mobile and developed by Fountedge Technologies, a UK based aviation mobile technology solution provider.While speaking at the launch of FlyDana Mobile application, Mr Obi Mbanuzuo, Head of Commercial, reiterated Dana Air's commitment to constantly review, align and introduce products that positively impacts on overall customer experience, noting that the FlyDana Mobile platform was a one-stop shop that would allow more customers easy access to tickets, great value fares either for Business or Leisure trips. Mbanuzuo added that the platform was secure, as the application has enhanced security encryption that guarantees secured transactions.'Mobile solutions are now a trend in the aviation industry and FlyDana Mobile App will further transform the way people purchase Dana Air tickets as the mobile App will allow our guests to experience a spectacular change in overall customer travel experience through this secure and effective distribution channel,' said Mbanuzuo.Mbanuzuo also emphasised that the FlyDana Mobile App was a welcome development that would promote sales and encourage the purchase of tickets on-the-go, as well as eliminate the hazards associated with the delays of commuting to ticket sales points as 'it affords our guests the convenience of searching for and purchasing Dana Air tickets whenever and wherever by just a click''Also speaking on the launch of the mobile Application, Mr Stephen Williams, the CEO of Fountedge Technologies said: 'Travel is mobile by nature and going mobile is a key consideration to any airlines' strategy for growth.' He noted that FlyDana Mobile App was based around three core processes which were 'Search, Book & Pay'.Nigeria is currently the largest mobile market in Africa with approximately 110 million mobile subscribers and an 85 per cent penetration and rising of which 30 per cent are smartphone users which further supports Dana Airlines' decision to implement its FlyDana Mobile solution as part of its continued strategy for growth, making air travel accessible and affordable within Nigerian and Africa as a whole. Click here to read full news..