AS part of efforts to give adequate publicity and stimulate large turnout for its yearly conference andpremier awards presentation programme, the African Public Relations Association (APRA) has called on all its members, especially thenational associations across the continentto use all availablechannels of communication to promote the highly ratedcontinental professional programme. The conference is scheduled to hold in Mombasa, Kenyafrom November 23 to 26, 2011.The call was part of resolutions reached at the meeting of the planning committeeheld recently at the Corporate Reflection office in Nairobi, Kenya.The Secretary General of APRA, Dr. Wole Adamolekun during a recent visit toNairobi, expressed the association's profound appreciation to the Kenya's Minister for Information and Communications, Samuel Poghisio for his effort to make APRA a formidable voice of Public Relations in Africa.Adamolekun thanked the Minister and a host of other organisations in the public and private sector that have indicated support for the conference, saying that the Mombasa conference will be a welcome back to APRA'splace of birth over three decades ago.During the visit, APRA scribe disclosed that Nigeria's Minister of Information, Mr. Labaran Maku would be one of the Special Guests of Honour expected at the conference. Maku is expected to share the same platform with his Kenyan counterpart (Poghisio), to discuss the increasing regulated business environment in Africa and its implications forcommunication.It is also expected that top Public Relations practitioners from every part of the continent including Nigeria, South Africa, Kenya, Ghana, Egypt, Gambia, Zimbabwe, Zambia, Rwanda, Uganda, Tanzania and several others would attend the yearly event.The speakers drawn from all over the world would address different aspects of the theme in order to ensure that various perspectives are thoroughly examined. Specialised syndicate groups are to address the issues of APRA's continental accreditation for practitioners, the observer status with the African Union andthe Consultancy Group during the conference.The conference will also witness theinaugural edition APRA Awards for organisations that have impacted Africa and its people through excellent services, innovative products and concern for the well being of the people beyond the needfor exaggerated profits particularly in the telecommunications, banking and manufacturing.According to Adamolekun, the theme of the conference is Public Relations and Communication Management in a Regulated Environment: The Opportunities, aimed at ensuring that PR profession contribute its own quota to the development needs of the continent.The leadership of Public Relations Society of Kenya (PRSK) has promised to make APRA Mombasa 2011 a remarkable experience.
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