Consolidated Breweries takes over Williams brand

CONSOLIDATED Breweries Plc has successfully concluded the acquisition of the Williams Dark Ale brand from Sona Systems Associates Business Management Limited.According to a statement by the Managing Director of the company, Nico Pinotsis, 'Williams Dark Ale brand will be an integral part of the Consolidated Breweries portfolio and will be offered to customers with effect from October 1, 2011.'The product, together with Turbo King, will strengthen Consolidated Breweries' position in the stout/dark ale segment of the Nigerian beer market.'The General Manager, Commercial, Ed Weggemans, also said: 'This development represents a great opportunity for Consolidated Breweries' business, as the company will now take full advantage of the distribution network of Williams Dark Ale brand for the existing brands in its portfolio.'The statement also noted that Williams stands to benefit positively in the stable of Consolidated Breweries, judging from the company's success in managing existing brands and its mastery over brewed products' market.It explained that the acquisition underscores the company's commitment to its mission to produce and market high quality brands to the Nigerian consumers at affordable prices, as well as its consistent and firm belief in playing its role in the development of the Nigerian beverage market.
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