The Insider Picks team writes about stuff we think you'll like. Business Insider has affiliate partnerships, so we get a share of the revenue from your purchase.For a long time, if you wanted to find your favorite startup anywhere outside of its own website, you were out of luck.Slowly, they're beginning to join online retailers like Target and Nordstrom to make it easier for you to find and shop their innovative products.Amazon is another popular choice. It's the most far-reaching and convenient platform for you to buy nearly anything you want.So if cool new mattresses, bedding and bath products, clothing, and accessories are on your list, go ahead and shop the following 14 startups on Amazon.In the world of online retail in the US, you can't get any bigger than Amazon.As startups begin to look beyond their own websites and diversify their selling options, some choose Target as their main traditional retailer, while others flock to Nordstrom, all in hopes of attracting a very specific type of customer.But the pure reach, convenience, and customer service army of Amazon make it the obvious choice for many startups. Some companies, like Casper, are actually available on all three shopping sites, in addition to its own, an aggressive strategy that surely improves its brand exposure.Starting off on Amazon is a great stepping stone to more exposure and customers because the majority of online shoppers are already on Amazon. If they can shop interesting new products alongside the familiar brands and supplies they're buying anyway, they will.It also helps that most of these startup products are available with Prime shipping, allowing them to bypass slower shipping speeds offered elsewhere.If you need to update your personal care routine, mattress, or closet, these 14 startups on Amazon have you covered.SEE ALSO:13 startups that make daily rituals like brushing your teeth and taking vitamins more enjoyableEthiqueShop Ethique personal care products at Amazon hereThere's not a bottle in sight in eco-friendly brand Ethique's line of shampoo, conditioner, and body wash. Instead, these daily personal care products are made in solid bar form (and with a host of powerful natural ingredients) as a solution to the 80 billion plastic shampoo and conditioner bottles thrown away globally each year.CasperShop Casper mattresses and sleep accessories at Amazon hereBy now, ordering your new mattress from the internet is no longer an outrageously strange behavior and is likely even preferable. Casper is everywhere, but through Amazon, you can get your comfy foam mattress, bed frame, sheets, and nap pillow to your door with that convenient two-day shipping. The risk-free, 100-night sleep trial still applies no matter where you buy your Casper mattress, so you don't have to commit just yet.PurpleShop Purple mattresses and sleep accessories at Amazon herePurple's patented Comfort Grid, made from a durable, non-toxic hyper-elastic polymer, is the secret behind unparalleled pressure relief as you sleep and move throughout the night. It also helps isolate motion so you don't disturb your sleeping partner. If you're already happy with your current mattress, try one of the startup's comfortable seat cushions, which you can take with you to work, on plane rides, and to stadium games.See the rest of the story at Business Insider
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