BRAND loyalists and consumers were recently treated to the best of entertainment as Smirnoff kick started its yearly brand project, Smirnoff Midnight Circus.The event, an evening cruise on the Atlantic Ocean, kicks off the global celebration of Smirnoff, in 50 different countries where the drink is consumed, Nigeria has been identified to record huge consumer base.The Circus is part of a global phenomenon on the Smirnoff Nightlife Exchange Project platform, which tends toAccording to the Brand Manager of Smirnoff, Amechi Okobi, Nigerians are promised a thrilling night out experience at the circus which is the first of its kind in the country.The Circus will move round six locations in Nigeria, giving consumers an opportunity to physically experience and engage in extraordinary circus moves and thrills.'Audiences at the Midnight Circus will witness unforgettable never-seen-before theatrics of world famous circus acts. Consumers at the event are promised an exciting and unique experience', he said.The Smirnoff Midnight Circus train begins its tour across six cities on Saturday, November 12, from Lagos stopping over in Benin, Abuja, Ibadan, Port Harcourt and finally Calabar in December, spicing up the internationally acclaimed Calabar Carnival.Okobi promised that consumers would indeed face the unexpected but enjoyable 'once in a lifetime' experience.The Ringmaster leading the circus and his gorgeous looking Smirnoff Girls will be visiting select bars, awarding exclusive tickets to consumers drinking Smirnoff Ice or Smirnoff Vodka.'These tickets give the awardees and a friend an opportunity to attend the Smirnoff Midnight Circus closet to their location', he said'To share in this unforgettable experience, consumers can follow the event by liking the Smirnoff Nigeria Facebook page on www.facebook.com/Smirnoffnigeria to get more information, tickets, and exclusive pictures of the Smirnoff Midnight Circus. This experience is a must attend for people who truly know how to enjoy life responsibly'.Among notable entertainers that graced and spiced the event include the ring master of the event, Ikechukwu, who thrilled the crowd to the fullest while in an evening cruise on the serene Atlantic Ocean, Yaw of Wazobia fm, Kenny Ogungbe, DJ Jimmy Jatt, and many others, took turn to spark up the event.The organizers are of the view that the global event will indeed create and leverage on the unique brand event tour to ensure that it is seen as the number one party drink. 'Ensure Smirnoff adorers and adopters are aware of the unique experience expected at the Smirnoff Red Circus. Leverage on media, social media influencer and consumer advocacy to drive word of mouth for the event'.
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