The Insider Picks team writes about stuff we think you'll like. Business Insider has affiliate partnerships, so we get a share of the revenue from your purchase.The shampoo and conditioner from two popular startups, Function of Beauty and Prose, cost more than the average bottle ($18 to $38), but for good reason: they're personalized to your exact hair type and hair goals.Both use hair quizzes to figure out what ingredients to include in your custom formulation. They steer clear of parabens, sulfates, mineral oil, and GMOs when formulating their hair-care products, and instead defer to natural alternatives.Personalization and better ingredients are key components to both Function of Beauty and Prose's businesses, but differences like price, level of customization, and gifting options could make you choose one over the other.We broke down these similarities and differences in our comparison below.Forget monograms and engravingsthe future of personalization lies in data and algorithms, which are being used to make everything from personalized vitamin packs to personalized pillows.In women's hair-care, Function of Beauty, founded in 2015, and Prose, founded in 2017, are popular startups hoping that you never settle for catch-all shampoo and conditioner (or, god forbid, two-in-one shampoo and conditioner) again.By using your answers to a "hair quiz" to create a unique formulation filled with natural, effective ingredients, they both make hair-care personal, which, considering the multitudes of hair types and needs out there, is the way it should've been all along.Function of Beauty and Prose share many similarities, including their basic business models (personalized hair-care, delivered), a ton of funding ($12.2 million and $25 million, respectively), and even founders utilizing their MIT smarts. So which one should you ditch your current shampoo and conditioner for'To help you distinguish between these two leading personalized hair-care companies, we've put them up head-to-head on important factors like level of customization, customer experience, price, and ingredients. We've tried both Function of Beauty and Prose's shampoo and conditioner, so we can attest to their quality. However, we'll let you make the final decision after comparing them below.If you're not sure which personalized hair-care startup you should try, Function of Beauty or Prose, we've cleared up their similarities and differences below.SEE ALSO:14 of the most anticipated skin-care product launches of 2019 you can buy nowLet's get price out of the way first. Since these are personalized formulas, be prepared to spend more than $10 on your shampoo and conditioner.Function of Beauty sells two products: shampoo (8-ounce or 16-ounce) and conditioner (8-ounce or 16-ounce). There are a few different ways to buy them, and the prices are set regardless of ingredient content:In an eight-ounce shampoo + conditioner set - $36In a 16-ounce shampoo + conditioner set - $49In an eight-ounce and 16-ounce mixed set - $43Individual 16-ounce shampoo or 16-ounce conditioner - $36Prose sells three products: shampoo (eight-and-a-half-ounce.), conditioner (eight-and-a-half-ounce), and a hair mask of the same size. Shampoo and conditioner cost $25 to $38 each, while the hair mask costs $38 to $58. The price varies depending on the specific ingredients that go into each unique formulation. You can buy them in any quantity and combination.Function of Beauty and Prose operate in similar ways.First, take a hair quiz, the answers of which will be used to create your customized formula. Then, choose which products or set of products you want to buy. Prosesends you your hair-care products in seven days while Function of Beautytakes a little longer, up to nine days. Both services let you go back to your profile and readjust your hair quiz answers, and thus your formulation, when you want to reorder.But the hair quizzes themselves are pretty different.Function of Beauty asks you some basic questions about your hair and scalp type, then has you select up to five hair goals (choices include volumize, color protection, anti-frizz, and curl definition). By asking what you want out of your shampoo and conditioner, the company assumes you already at least partially understand your hair and its various intricacies.Prose's hair quiz is more in-depth, resulting in 85 data points, and inquires about everything from what products you usually style your hair with to your diet and stress levels. It also asks about hair goals (though there are only four choices), but seems to focus more on your current hair characteristics to create whatever solution is most appropriate for your hair.See the rest of the story at Business Insider
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