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A lingerie startup used feedback from 6 million women to make the perfect wireless bra ' and it works for larger cup sizes

Published by Business Insider on Fri, 15 Mar 2019


Insider Pickswrites about products and services to help you navigate when shopping online. Insider Inc. receives a commission from our affiliate partners when you buy through our links, but our reporting and recommendations are always independent and objective.Ive worn bras for over a decade, but True&Co's True Body collection has the only seamless bra I've tried that actually supports and lifts cup sizes of C-DDDwithout wires.They have a variety of styles in their True Body collection, but their V Neck Racerback, $58 is my favorite and ultimate weekday warrior.The True Body collection sold out seven times after debut, and every bra falls within the range of $44 - $64.Shop True&Co best-sellers directly, or take a detailed Fit Test here, which uses fit data from nearly 6 million women to make their designs smarter and recommendations more precise.Like most people who regularly navigate Facebook, Ive grown a bit suspicious of all the ads chasing me.Dont get me wrong, Ive found really great buys that wayMahabis slippers, Daily Harvest smoothies, Mott & Bow skinny jeans, and Oliberte leather boots come to mindbut there are at least a few companies hiding in that mix who might have a big social media following, but ultimately underdeliver on their promises of comfort, quality, or fit.True&Co, a brand I found on Facebook, piqued my interest with a wireless bra that was touted as the only one that actually offered support to larger cup sizes.In my experience, though, bras that promise to get rid of wires and still magically provide lift have just been telling all the girls wearing a C or larger only what they wanted to hear. But this collection is different, and it stays true to the big promises.After testing it out, theV Neck Racerback, $58, part of the True Body collection, is now my favorite bra that I own. It has quickly become my weekday warrior thanks to its impressive, buttery soft comfort and seamless, clean-lined look. And even though there aren't any wires involved, the V Neck somehow still provides support and lift though, understandably, still not as much as a traditional bra with some intense wire scaffolding. The bonded technology means no elastic or bulky, line-disrupting seams; the wire-free channel lends support like underwire without the wire; the "super lift fabric" (a 195g tightly knit blend) provides the noticeable lift and support that usually justifies discomfort in other bras; and the molded cups prevent you from slipping out and getting the dreaded "underboob" that almost uniformly plagues these seamless, "comfort"-first bras. In other words, this bra is not what you think it is. Or, at least, it most certainly was not for me. Even for a DD cup size, this bra still delivered on its rather lofty (pun-intended) claims.The point is, if youre looking for a bra that is so comfortable you can forget you have it on, is completely seamless under even close fitting tops, and provides more natural lift than your sports bra for at least a DD, then Id wager youll love the True Body V Neck Racerback and likely any of the other True Body bras, which mostly differ based on the orientation of the straps and a U or V neck cut. An important thing to note, though, is that these bras are much thinner than one with padding, and for that second-skin fit, you won't have much coverage.With prices between $33 and $64, youre likely to find something that will flatter your shape, meet your lifestyle needs, and fit your budget.I want everyone to love their underwear as much as I've loved the V Neck Racerback, and to be as comfortable in it as I've found the True Body collectionto be, but I also know that undergarments are subject to more levels of scrutiny and personal preference than most clothing. It does help when being so adamant about recommending them, though, when you consider that their debut collection sold out seven times on its own.You can shop the beloved True Body collection directly on the site, but youll likely want to take their "Top 3" fit test to get instant answers about which sizes and styles you should be buying. They take into account your preferred style, fit, and your own survey answers about things like body proportions, bra fit complaints, and favorite brands (so their recommendations could fluctuate based on the style you're eyeing).Plus, they're using the fit data of 6 million women to help you decide what to buy and to improve the fit of their products. However, if you decide to skip it, you can also find a helpful and easy-to-read conversion key at the bottom of each bras individual page.In my case, I'm really glad I took the fit quiz; on my own, I'm positive I would have bought the wrong size.If you're less interested in the True Body collection, the company also carries lingerie andunderwear, as well as manyCalvin & Klein bras and underwear optionssince the 130+-year-old underwear giant's owner, PVH, recently acquired the five-year-old True&Co (a break from form which suggests magic really is happening here).I can't say every piece in theTrue Body collection will be a perfect match for everyone, but I feel confident telling people that the best wireless bra, in my opinion, is True & Co'sV Neck Racerback.If you're looking for support, lift, and love the sound of something buttery soft and seamless, you're likely going to love one of True&Co's True Body bras.Take the True & Co "Top 3" fit test for recommendations on your perfect three brasShop the True & Co True Body collectionShop the True Body Lift V Neck Racerback Bra, $58SEE ALSO:These photos and early reviews show why Everlane's brand-new underwear line is going to be a smash successJoin the conversation about this story
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