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A glossy new startup in Hudson Yards that bills itself an 'urban sanctuary' is betting people will pay $6 to access showers, phone booths, and a nap pod for 30 minutes. Here's what it looks like inside.

Published by Business Insider on Sat, 23 Mar 2019


3DEN at Hudson Yards offers work spaces, Casper nap pods, showers, a meditation room, soundproof phone booths, and coffee and snacks in a spacious, plant-filled lounge overlooking the Vessel.It costs $6 for 30 minutes.Everything can be done on 3DEN's app, from seeing how busy the space is to reserving a nap pod and paying for food and drinks."[3DEN] is an aggregation of all the supposed good things of a coffee shop or a hotel lobby or a gym ... We're just aggregating them into a much better space," CEO and founder Ben Silver told me.If you find yourself at Hudson Yards, New York City's new $25 billion neighborhood, and you need to get some work done, make a private phone call, sit and meditate, take a nap, or even take a shower, there's one place where you can, in fact, do all of those things.Welcome to 3DEN (pronounced "Eden"), Hudson Yards' new multipurpose lounge space on the fourth floor of the Shops & Restaurants shopping complex.Read more: I got an inside look at the brand new, 7-story 'vertical shopping experience' in Hudson Yards, which the developers insist is not a mallhere's what I saw on opening dayThe space includes workspaces, soundproof phone booths, nap pods, meditation pillows, and private showers, all included in the price. Hanging out at 3DEN will cost you $6 for 30 minutes."[3DEN] is an aggregation of all the supposed good things of a coffee shop or a hotel lobby or a gym, which are actually performed in a very dysfunctional manner," CEO and founder Ben Silver told me. "We're just aggregating them into a much better space. People associate high design with high price, and we're trying to be the total opposite of that."Most of 3DEN's services are included in the price, but you can buy additional products, snacks, and beverages through 3DEN's smartphone app. 3DEN is partnered with a number of retailers to offer products from brands including LOLI Beauty, Dirty Lemon, Seed, Goby, and Harry's.Silver plans to eventually open up 40 3DEN locations in New York City. Four new locations are in the works for 2019, which will all be near major transit hubs, he says. The Hudson Yards space is open every day from 7 a.m. to 10 p.m.I took a tour of 3DEN a few days after it opened. It struck me as a mishmash of a few different places I've visited: a members-only coworking space and social club, a napping lounge, and an upscale wellness center. 3DEN offers elements of each of those places in one unified, Instagrammable space.Here's what it looks like.SEE ALSO:I climbed Vessel, the $200 million, 2,500-step sculpture in Hudson Yards ' and the view from the inside blew me awayDON'T MISS:I got an inside look at the brand new, 7-story 'vertical shopping experience' in Hudson Yards, which the developers insist is not a mall ' here's what I saw on opening day3DEN, pronounced "Eden," is a multipurpose space on the fourth floor of the Shops & Restaurants shopping center at Hudson Yards, New York City's new $25 billion neighborhood. I went to check it out a few days after it opened.In a telling nod to its manyand variedoffering's, 3DEN doesn't seem to have one word to encompass what it is. On its website and in press materials, it bills itself as an "urban sanctuary," an "urban respite," and a "third place."My first thought upon stepping inside the space was that the abundance of plants and light do give it a "Garden of Eden" vibe. The plant-filled lounge includes work spaces, Casper nap pods, private showers, a meditation room, soundproof photo booths, and coffee and snacks.3DEN overlooks Hudson Yards' public plaza and the Vessel, the 150-foot tall climbable sculpture made of 154 interconnected staircases.See the rest of the story at Business Insider
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