Ariya Repete returns, introduces Afro-Pop category

ARIYA Repete, a talent hunt competition for indigenous Yoruba music is back for yet another edition. The 2019 edition of the competition was announced on Tuesday at a media briefing hosted at the Nigerian Breweries Headquarters in Lagos.The day, which also marked the World cultural & diversity day, featured a roundtable conversation by some veterans in traditional genres of Yoruba music (i.e Juju, Fuji) as well as some new generation artists whose music has been influenced by the Yoruba culture.Moderated by leading on-air personalityAdebayo Faleke, the panelists included veterans like Dr Saheed Osupa, Sir Shina Peters, Yinka Davis, President of FUMAN, Alhaji Sikiru Agboola as well as Tolu Obey, who is a PMAN executive and the son of legendary Juju artist, Ebenezer Obey. Also present were Sound Sultan and renowned music producer ID Cabasa.The discussion was themed One Culture, One Voice, New Sound as the panelists discussed the evolution of indigenous Yoruba genres of music, highlighting the roles played by both the older and younger generation of artists.Ariya Repete, which will introduce an all-new category tagged Afro Pop will kick off with regional auditions in eight Western Nigerian cities on June 11, 2019 and it will be the first ever to be aired on television with the aim to reach an even wider audience.The selected talents will then head down to Lagos for mentorship sessions by some of the respected acts in their genres before returning to the contest to slug it in the quarterfinals from July 5. The semi-final will be hosted on July 12 while the grand finale is slated for July 19.Ariya Repete is a very special platform that allows us to showcase and celebrate the very best talents in South-Western Nigeria, said Senior Brand Manager of Goldberg & Life Lager, Maria Shadeko.Over the years, we have been able to continually delight our consumers with this initiative as well as provide unforgettable memories for winners of past editions. This year we are taking it further by not only increasing the prize money but also adding an all-new category. The theme of this years competition is The Fusion, and in light of this, we are looking for the next big artist who will dominate the Nigerian music scene.
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