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Cartier, Bulgari and other luxury brands are flocking to WeChat

Published by Techcrunch on Mon, 24 Jun 2019


Not long ago, people in China would need to visit a posh, stylish mall for luxury shopping. Thats rapidly changing as high-end brands race to embrace digital channels, which arent just the obvious options of ecommerce platforms or brand-owned sites. In China, Louis Vuitton, Cartier, Bulgari and other luxury brands are now connecting and selling []
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