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46th AAAN AGM: Experts proffer survival tips in turbulent advertising space

Published by Tribune on Mon, 23 Sep 2019


Tribune Online46th AAAN AGM: Experts proffer survival tips in turbulent advertising spaceThe general consensus, among stakeholders, especially practitioners, in the nation's advertising industry, at this year's Annual General Meeting of the Advertising Agencies Association of Nigeria (AAAN), was clear: Advertising practice is ailing, the industry is losing its relevance as brand-builders, and, as expected, bottom-lines are being, negatively, impacted. The urgent need to save the sinking []46th AAAN AGM: Experts proffer survival tips in turbulent advertising spaceTribune Online
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