Target and other retailers are hiring thousands of store workers to brace for the holiday season.Target is using the hashtag #WWABD ' meaning What Would a Badass Do ' on social media to motivate its employees in this hectic time."It's not an official slogan but an expression of the determination and commitment our store team members have in creating a superb experience for our guests during the busiest and most important time of the year," Target said in a statement.Visit Business Insider's homepage for more stories.The holidays are afoot, and retailers are preparing for the shopping mayhem.Target is hiring more than 130,000 store workers for the holidays. To motivate them and its regular store workers, Target employees and executives are using the motto "WWABD: What Would A Badass Do," the company confirmed in an email.Read more: Target quietly ended overnight shifts in some stores, and employees say their workload has become 'chaotic' as they try to keep up"It's not an official slogan but an expression of the determination and commitment our store team members have in creating a superb experience for our guests during the busiest and most important time of the year," Target said in a statement.Target executives and store workers started posting on Twitter with the hashtag #WWABD following Target's annual Fall National Meeting, which ran from September 9 through September 13.Target's executive vice president and chief stores officer Janna Potts tweeted on September 13, "Huge THANK YOU to the store team for an incredible week! Your passion, energy and heart make this such a special place to work. Loved getting to talk to so many of you last night. #WWABD Let's finish strong!"Huge THANK YOU to the store team for an incredible week! Your passion, energy and heart make this such a special place to work. Loved getting to talk to so many of you last night. #WWABD Let's finish strong!' Janna Potts (@JannaAPotts) September 12, 2019Eva Flaherty, who describes herself as an executive team leader of human resources at Target on her LinkedIn profile, tweeted on Monday, "That moment when your baby DBO shows you her masterpiece! #WWABD"DBO refers to "dedicated business owner," a term for a position at Target.That moment when your baby DBO shows you her masterpiece! #WWABD #T1318 #emptystockroom #fullfloor #proudGM @Blevia119 @rycmiltsch @NasticDusan pic.twitter.com/n6El4xRbYV' Eva (@EvaFlaherty) September 23, 2019Other store directors sent out tweets with similar sentiments.Couldn't have asked for a better first FNM!!! #WeAreTarget #FNM #oneteamonedream #WWABD #pacesetters @Target @jeffklockars @SettheT0ne pic.twitter.com/jtlnEsSFW1' Amanda McHugh (@AmandaMcTarget) September 12, 2019Tiffany Blackwell, who describes herself as a store director on her Twitter bio, tweeted out the #WWABD hashtag with a photo of Target CEO Brian Cornell.Nothing like a peer photo bombing, I definitely deserve it '' #FNM #WWABD @ContrucciJoe @RicaDevas @Wheat6Nat @shaunbowers pic.twitter.com/BZihzmnVJY' Tiffany Blackwell (@tiffbuzzz) September 12, 2019A Target district manager in Neshaminy, Pennsylvania, tweeted the hashtag on September 14, in celebration of 20 years of Target's designer partnerships.Celebrating XXO with this badass team #WWABD pic.twitter.com/9Q2ZIbiH31' Kevin Weick (@KevinWeickTGT) September 14, 2019The holidays are historically a busy time for retailers across the country. Kohl's, UPS, and Amazon are also hiring thousands of workers in preparation for the holiday season.SEE ALSO:The top 10 toys of the holiday season sold at Walmart, Amazon, and Target according to expertsJoin the conversation about this storyNOW WATCH: This animated map shows where Starbucks, Dunkin', and McDonald's coffee comes from
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