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The best natural makeup you can buy

Published by Business Insider on Tue, 22 Oct 2019

When it comes to natural makeup, it's hard to know which brands you can actually trust.Many products claim to be natural but contain potentially harmful or irritating synthetic ingredients.For a high-performance makeup range that's formulated from natural, organic, and non-toxic ingredients, Jane Iredale is our top pick.Natural beauty has exploded in the past few years. Everyone is talking about "clean beauty" as people have become more aware of the potentially adverse effects of certain synthetic chemicals that are often found in makeup. The more careful people become about what they put on their skin, the more popular natural makeup has become.The biggest difference between "natural" and "synthetic" (or traditional) makeup is the ingredients. Most synthetic makeup products contain chemicals like parabens, phthalates, and sulfates, which can irritate skin. But unfortunately, due to lack of regulation in the US beauty industry, many products labeled "natural" actually still contain these chemicals. Even when doing our research, we found it wasn't always easy to get definitive answers on exactly what ingredients were used by some brands. The one thing that is more defined is that products cannot be labeled "organic" unless they're USDA Organic-certified, which means formulated with at least 95% organic ingredients that were grown and produced without synthetic fertilizers, pesticides, hormones, or antibiotics, and formulated without GMOs, toxic chemicals, parabens, synthetic fragrances, or nanoparticles. However, in California products can be labeled "organic" if they are made with just 70% organic ingredients. The ingredients list of makeup products can be overwhelming, and it's often in very small print. An easy way to check product safety is to visit the EWG Skin Deep Cosmetics Databaseand verify the safety ratings of more than 73,000 beauty products.One of the biggest concerns with natural makeup has been poor quality and effectiveness. However, thanks to the increase in shopper demand, there's a new generation of makeup brands with bigger and better ranges, and highly effective products formulated with safe and natural ingredients. I was initially very skeptical about how good natural makeup could be, but after reading about irritating ingredients found in regular makeup and testing a wide range of natural products myself, I've converted. With our opinions backed up by beauty experts and buyers, we've come up with the best natural makeup brands you can trust.Here are the best natural makeup you can buy:Best natural makeup brand overall: Jane IredaleBest non-toxic makeup brand: RMS BeautyBest cruelty-free makeup brand: Mineral FusionBest organic makeup brand: Ilia BeautyBest affordable natural makeup brand: Burt's BeesUpdated on 10/22/2019 by Mara Leighton: Updated prices and formatting. We are currently testing new products, so we'll update this guide soon.SEE ALSO:The best eye creams you can buyThe best natural makeup brand overallJane Iredale's makeup is packed with natural, organic, and non-toxic ingredients, and the products deliverexceptional results.Jane Iredale is a line of mineral makeup formulated with high quality, natural ingredients designed to nourish the skin and enhance its natural beauty. The company is known for its multitasking products and wearable shades. The products are free of perfume, alcohol, synthetic chemicals, and artificial dyes. The makeup is also cruelty-free.We tested the entire makeup line to see if it lived up to the hype, and the Amazing Base Loose Mineral Powder ($46) is now one of my favorite foundations. This multitasking product comes in 14 shades and works as a foundation, concealer, and sunscreen with SPF 20, plus it soothes your skin and is water-resistant. I loved the coverage and it didn't irritate my sensitive skin.The Longest Lash Mascara ($35) comes in a squeezable tube and adds volume and length. The Eyeliner Pencil ($17) comes in seven wearable colors and glides on smoothly.The Pure Moist Lipstick ($25) is also amazing and has a subtle fruit scent. Available in 27 colors, it combines powerful pigments with nourishing natural oils like avocado and jojoba and fruit extracts like pomegranate. I love the PurePressed Blush ($30), a mineral blush that comes in 13 gorgeous colors and has great staying power.It's not just us who think Jane Iredale products are amazing. The makeup line gets great praise on The Good Trade, The Trendspotter,and Natural Living Ideas. The makeup is hugely popular with Amazon shoppers and Nordstrom buyers too based on the high number of reviews on many products.Pros: Free of parabens, sulfates, and phthalates, oil-free, certified cruelty-free, vegan, suitable for sensitive skin, wide range of products and makeup shadesCons: ExpensiveThe best non-toxic makeup brandFor non-toxic, food-grade makeup that delivers great results, RMS Beauty is a great pick.RMS Beauty is a clean beauty brand that prides itself on the simplicity of its makeup products. The makeup is formulated with unrefined raw, food-grade, and organic ingredients, and it's free of toxic chemicals and artificial preservatives. It also bears the "Clean at Sephora" seal which means products are made without certain ingredients. You can see the full list of Clean products here.Theaward-winning "Un" Cover-Up Concealer/Foundation ($36) can be usedyou guessed itas a light foundation or concealer, and it comes in 16 shades. It evened out my skin tone well. Makeup artists and celebrities swear by the Living Luminizer ($38), and I agree that it's a must-have for your makeup bag.The Volumizing Mascara ($28) is good for sensitive eyes. Some shoppers said that it doesn't give much volume, but I added a couple more coats and it built up nicely.TheWild With Desire Lipstick ($28) is also great and comes in 10 beautiful shades. I was impressed with the high color from the rich pigments. For lips and cheeks, the Lip2Cheek ($36), which is available in nine shades ranging from Blush Nude to Deep Berry, is also very popular. I love the natural effect it produces.In addition to be being highly rated by She Knows, Refinery29, and Allure, Sephora shoppers give the brand glowing reviews across the board.Pros: Non-toxic, cruelty-free, gluten-free, no artificial preservatives, GMO, "Clean at Sephora" sealCons: Pricey, mascara might not be as voluminous as expectedThe best cruelty-free makeup brandFor a fabulous, mid-priced makeup line that is certified cruelty-free and non-toxic, Mineral Fusion is hard to beat.Mineral Fusion combines pharmaceutical grade minerals, antioxidants, natural ingredients, and the latest technologies to provide makeup that is safe, protective, and effective. All the products are Leaping Bunny-certified, which means they're cruelty-free. They are also free from parabens, gluten, artificial colors, phthalates, and other harsh ingredients.The highly-rated Pressed Powder Foundation ($22.21) comes in 15 shades and is amazing. You can build it up where you want more coverage, and it has a matte finish. I love the Concealer ($23.71), a creamy duo that comes in four color options and is great for blemishes and dark under-eye circles. The Lengthening Mascara ($15.48) is a rich, gentle formula that made my lashes look longer and fuller. The Eye Liner ($13.84) was soft and easy to apply. The Mineral Fusion Lip Stick ($13.53) is now my new favorite lipstick. It comes in 15 colors and contains vitamin E and fruit oils to moisturize. There is also a fabulous 3-in-1 Color Stick ($15.51) for cheeks, eyes, and lips that comes in four shades. My favorite shade is Terra Cotta.Mineral Fusion is rated the top mineral makeup brand on Best Reviews and is featured on Project Grace as a great cruelty-free brand, though it does point out the brand's limited range of colors. Shades are wearable and pretty, but not the most exciting as there aren't any bold blues or bright purples to play with.Pros: Certified cruelty-free, vegan, gluten-free, made with non-toxic ingredients, great for all skin typesCons: Can be hard to find in storesThe best organic makeup brandIlia Beauty is our favorite organic makeup brand thanks to the impressive range of pigmented colors and organic ingredients.LA-based Ilia Beauty escapes the conventions of organic and natural beauty, and is highly rated by beauty experts and buyers alike for combining natural beauty with bold pigments and products. It was started in 2011 by Sasha Pavsic, and not only do the makeup products contain up to 85% organic ingredients, their effectiveness rivals many traditional brands. Note that this means products are made with organic and natural products, so you'll have to check ingredients accordingly; I was fine with the combination of the two.The True Skin Serum Foundation ($54) comes in 18 shades, and nourished my skin with aloe leaf juice and jojoba oil while evening out my skin.The Mascara ($28) added volume and length, but still looked natural on my lashes. The Pure Eyeliner ($24) is available in three colors and is buildable depending how dramatic or natural of look you like. However, it did smudge a little after wearing it for a few hours. Both are great for sensitive eyes.The Tinted Lip Conditioner ($28) comes in 16 stunning colors and is basically a lipstick that feels like a balm or lip treatment instead. It's beautifully creamy with a semi-matte, natural finish and stayed on my lips for a long time, moisturizing them too with olive oil and vitamin E. I also loved the Multi-Stick ($34) for lips, cheeks, and eyes. It comes in eight colors but I think it's more suited for lips and cheeks than eyes as the color families are orange, pink, and berry.We're not the only ones who love Ilia Beauty. Publications like Allure,Huffington Post, andThe Trendspotter all give rave reviews, and the brand gets good reviews in general Sephora.Pros: Made with up to 85% organic ingredients, certified cruelty-free, vegan, great for sensitive skinCons: ExpensiveThe best affordable natural makeup brandFor superb, wallet-friendly natural makeup made from ingredients that are safe for your skin, Burt's Bees is our top pick.The choice is still pretty limited when it comes to affordable, natural makeup, however, we absolutely love Burt's Bees. This iconic brand may be famous for its lip balms, but it has developed a superb, affordable makeup range that's simple, natural, and socially responsible. Ingredients are 98.9% natural and nourishing, like fruit oils, honey, and vitamin E. All the products are formulated without parabens, phthalates, sulfates, petrolatum, or synthetic fragrances, and they're Leaping Bunny certified to be cruelty-free by. Products do incorporate animal byproducts though, like honey and beeswax.The Goodness Glows Liquid Foundation ($13.95) is a full-coverage mineral foundation that comes in 18 shades for a variety of skin tones and undertones. It lasted all day and I liked the dewy finish. Some customers did comment their bottle smelled really heavy, but I didn't notice or mind it.Of all the products I've tried from Burt's Bees, I love the Nourishing Mascara ($9.29) the most. It gave me a natural look, didn't smudge, and stayed on all day. The Nourishing Eyeliner ($9.99) comes in three wearable colors, and is smooth and easy to apply.TheLipstick (prices vary) is an Allure Best of Beauty Winner, and comes in 18 pigmented shades. The hexagon-shaped Natural Blush ($9.43) contains bamboo, honey, and vitamin E to nourish skin, and gave my cheeks a natural glow that didn't fade throughout the day.Burt's Bees is rated highly by Allure and Byrdie, and the makeup line gets great reviews on Influenster.Pros: 98.9% natural, Leaping Bunny-certified cruelty-free, affordable price tagCons: A more limited selection than some other more brands, not all products were as effective as other brandsCheck out our other great skin-care and makeup guidesThe best facial sunscreensYes, you really should be wearing sunscreen dailyeven in the winter or when it's cloudyto protect your skin from short- and long-term UV damage. La Roche-Posay Anthelios Ultra-Light Mineral Sunscreen SPF 50 is the best face sunscreen because it's a broad spectrum pick that's as comfortable to wear as it is good for your skin.Here are the best facial sunscreens to buy:Best face sunscreen overall:La Roche-Posay Anthelios Ultra-Light Mineral SunscreenBest tinted face sunscreen:Thinksport Thinksun Everyday Face Sunscreen, Naturally TintedBest powder face sunscreen:Colorescience Sunforgettable Mineral SPF 50 Sunscreen BrushBest solid sunscreen:Raw Elements Tinted Facial MoisturizerThe best eco-friendly mineral sunscreensMineral sunscreens are highly effective, and far less toxic to small aquatic creatures that can metabolize chemical-based sunscreens, but they usually leave a streaky white mess.We've tested several mineral sunscreens to find the best ones that are effective, look good, and won't hurt the environment.Here are the best mineral sunscreens to buy:Best mineral sunscreen overall:Thinksport's SPF 50+ SunscreenBest daily option:Goddess Garden Organics Everyday SPF 30Best spray-on sunscreen:Bare Republic Mineral Spray Vanilla-Coco SPF 50Best for the face:Raw Elements' Tinted FacialorFace & Body(both SPF 30)Best for the water:Manda's SPF 50 Organic Sun Paste with ThanakaThe best anti-aging serumsUsing a serum as part of your skincare routine is essential to keep your skin looking youthful and to keep those darn wrinkles at bay. Considered the superheroes of skincare, serums are packed with powerful ingredients that penetrate deep into the skin.Anti-aging serums deal primarily with fine lines, wrinkles, and dehydration, but also tone, texture, and dark spots. Some of the best anti-aging ingredients to look out for are vitamin C, for brightening the skin, hyaluronic acid for plumping it up, and Retinol, a vitamin A derivative that treats a multitude of skin concerns from wrinkles to acne.Here are the best anti-aging serums to buy:Best serum overall:Clinique Smart Custom-Repair SerumBest serum on a budget:Olay Regenerist Micro SculptingAnti-aging SerumBest serum to splurge on:Skinceuticals C E Ferulic SerumBest all-natural serum:Juice Beauty Stem Cellular Anti-Wrinkle Booster SerumBest serumfor acne-prone skin:Instanatural Age-defying Skin Clearing SerumThe best makeup removerIt's good for your skin to remove makeup every night, but it can be a pain without the right makeup remover.We've done our research and tested the best makeup removers on the market to come up our top recommendations. Whether you're a devout double cleanser or prefer removing makeup on the fly, there's something on this list for everyone.Here are the best micellar waters to buy:Best overall:Bioderma Sensibio H2O Micellar WaterBest cleansing oil:Tatcha Pure One Step Camellia Cleansing OilBest cleansing oil solid:Banila Co Clean It Zero Cleansing Balm OriginalBest foaming cleanser:Pacifica Sea Foam Complete Face WashBest cleansing wipes:Koh Gen Do Cleansing Spa Water ClothsBest milk cleanser:Avne Gentle Milk CleanserThe best body scrubsWhen it comes to body-care products, scrubs are oftentimes overlooked in favor of lotions and body wash. But the exfoliating treatments should be included in your skin-care routines if you want to silky smooth skin. While you can also scrub away dull, dry skin by using loofahs or dry brushes, nothing will leave your skin feeling squeaky-clean quite like a good body scrub.Here are the best body scrubs to buy:Best body scrub overall:Herbivore Coco Rose Body PolishBest coffee body scrub:Frank Body Original Coffee ScrubBest salt body scrub:Ole Henriksen Rub n' Buff Transforming Salt ScrubBest sugar body scrub:Tree Hut Coconut Lime Shea Sugar ScrubBest gel body scrub:Neutrogena Body Clear Body ScrubThe best body oilsIf smooth, supple skin is what you're looking for, then theFresh Life Body Oilis the bottle you want to reach for.Here are the best body oils to buy:Best body oil overall:Fresh Life Body OilBest budget body oil:Burt's Bees Body OilBest all-natural body oil:Jao Goe OilBest body oil that's not oily:Herbivore Jasmine Glowing Hydrating OilBest luxury body oil:Kypris Body Elixir InflorescenceBest for skin and hair:Huile ProdigieuseThe best exfoliatorsWhether you're new to the exfoliation game or a seasoned skin-care pro,Glossier's Solutionis the exfoliator you should be reaching for. Its powerful mix of acids dissolves dead skin cells and improves your complexion, giving your face a gorgeous glow.Here are the best exfoliators to buy:Best exfoliator overall:Glossier SolutionBest drugstore exfoliator:Simple Kind to Skin Smoothing Facial ScrubBest exfoliator for daily use:Dermalogica Daily MicrofoliantBest exfoliator for sensitive skin:Juara Radiance Enzyme ScrubBest exfoliator for uneven skin tone:Ole Henriksen Transforming Walnut Scrub
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