Billboards Love Streaming Wars Because That's Where Ads End Up

Streaming services are the hottest thing in entertainment these days. But when it comes to getting the word out about the newest offerings, it's traditional media that often benefits. From a report: Apple, Disney and other big tech and media giants are increasingly turning to outlets like TV, billboards and newspapers to promote their new online products. Spending on broadcast and cable ads by streaming services jumped 19% to $209 million over the past 10 weeks, according to data from researcher ISpot.TV. The biggest spender was Apple, which launched its Apple TV+ service on Nov. 1. It accounted for almost one-quarter of the spending, followed closely behind by Amazon.com , with $37 million in TV ad purchases. "Television is the easiest place to find people who like TV," said Brian Wieser, global president of business intelligence for GroupM, the ad buying unit of WPP. Disney, which introduced its new Disney+ streaming service on Tuesday, relied heavily on its own networks for marketing. Ads ran on ESPN's Monday Night Football, while ABC aired the first episode of the service's new "High School Musical" series the Friday before the launch. The company also promoted the service on its radio network and in the hotel rooms at its theme parks.Read more of this story at Slashdot.
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