Agege Women Endorse New Ariel

WOMEN of different interest groups in Agege, a suburb of Lagos, trooped out in large number to the Ariel Community Wash Event, where they expressed satisfaction over the new version of the detergent, Ariel Micro Cleaning Booster.The event featured competition where two groups washed stained materials with the new Ariel and other detergents to determine the effectiveness of the former.Brand Manager (Laundering Detergent), Procter and Gamble (P&G) Nigeria, Tolutope Adedeji, said the new product, launched about three weeks ago, is already distributed across major cities in the country. She added that the company has received positive feedbacks about its performance since it was introduced.Adedeji said the new Ariel, which is the improved version of the existing product, penetrates into fabrics to remove stains; no matter how stubborn they are, adding that it comes in 250 grams and 2 kilograms. This, she said, makes it affordable by all socio-economic classes.Users, who spoke with the media, confirmed that the new version is as effective as others, and that it is tougher on stains during washing.
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