A Wall Street firm forecasts that Disney Plus will have more subscribers in India by the end of 2020 than Netflix has there now after 4 years in the market (DIS)

Analysts at Wells Fargo forecast in a February 18 note that Disney Plus could add 6 million subscribers in India in fiscal year 2020.By comparison, Wells Fargo estimates that Netflix has 4 million subscribers in India today.The estimates are based on the bank's analysis of third-party market-share data and Disney's regional box office and offer a sense of what analysts think of Disney Plus' prospects in India."Subs will show up if they love Disney content," the note said.Click here for more BI Prime stories.Wall Street analysts are betting that Disney Plus will be in the pole position in India when it launches in March because of its sister service Hotstar and Disney's existing fanbase there.Disney Plus could end its 2020 fiscal year with 6 million subscribers, analysts at Wells Fargo forecast in a February 18 note. Such growth would make Disney Plus larger in India than Netflix is now. Wells Fargo estimates that Netflix, which launched in India in 2016, has about 4 million subscribers in the country. The report did not estimate how many subscribers in India Netflix could end 2020 with.Wells Fargo's estimates are based on its analysis of third-party market-share data and Disney's regional box office and offer a sense of what analysts think of Disney Plus' prospects in India.Disney Plus, which has 28.6 million subscribers across the US and a handful of international territories, is due to launch in India on March 29. The region is coveted among streamers, including Netflix and Amazon Prime Video, because of its booming population of smartphone and internet users.Disneyplans to bundle Disney Plus with Hotstar, the streaming service it acquired from Fox, in India. It bumped up the platform's planned May launch to coincide with cricket's Indian Premier League season, which usually drives a boost in Hotstar's viewership. Hotstar, which offers free and paid tiers of service, said in April that it had 300 million monthly active users.While Hotstar could be a "beachhead" for Disney Plus, according to the Wells Fargo note, the analysts also looked at Disney's box office in India to determine how many people would be most motivated to pay for the service.Disney movies bring in less at the box office in India than they do in other places, like the US or Europe, because of competition from local films and a lower average ticket price, the note said. But the analysts still estimated about 12 million unique households watched "Avengers: Endgame," "The Lion King," "Frozen 2," and "Incredibles 2." Because some of those households may have watched more than one of those movies, the analysts based their Disney Plus subscriber estimate on 6 million households."Subs will show up if they love Disney content, which gets to the heart of the matter: how many Disney homes are there in India'" the note said. "By 'Disney home' we mean parents that routinely put their children in front of the IP, which creates the connection to Disney's worlds that drives the long-term engagement and monetization the brand is known for."Disney has not yet said how much it will charge for Disney Plus in India, but there are expected to be two tiers of the service, including one that has originals like "The Mandalorian."Join the conversation about this storyNOW WATCH: Documentary filmmaker Ken Burns explains why country music is universal
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