Amajor trust of news reporting in journalism is: 'if in doubt, leave out or drop the story.' In my days as a News Editor, whenever a reporter couldn't substantiate his facts, I will drop the news item. It is a norm that conforms to the best professional practices. Integrity and truth are the hallmark of media practice but with the advent of social and online media, those valued ethics seem to have been practically jettisoned. And the consequences of such professional delinquency daily stare us in the face, regrettably though. Click here to read full news..