Firm gets unique brand activation scheme

A diversified marketing services company which focuses on the core areas of marketing leadership and revenue growth solutions, Ideas House, has successfully executed a unique brand activation initiative for Mouka Foam in the Northern part of the country.The activation, which was designed to increase the market penetration of Mouka Foam products, was conceived by Ideas House and executed in the usual creative style that is now the hallmark of the idea-driven agency.The concept was that of two boxers, in a mock boxing ring which was set up at designated distributors' outlets, 'battling' each other hard in a shadow boxing game.In conventional boxing match, the referee is expected to be alert in order to enforce the rules of the game. But in this 'match', the referee was not only outside the ring, but fast asleep on a Mouka mattress nearby while the match was on.Various inscriptions like, 'Body No Be Firewood', 'Use Mouka Foam', among other catchy ones, were placed beside the sleeping referee.This comic scene grabbed prospective consumers' attention as each activation point was besieged by a large turnout of people, an opportunity explored by the sales team to share leaflets about the products and provide answers to their various enquiries.According to Managing Director, Ideas House, Mr. Kehinde Salami, the concept was one of the many creative marketing solutions that his company is deploying to the satisfaction of its clients.'At Ideas House, we pride ourselves as a foremost ideas factory. We incubate creative ideas and execute them in a truly unique manner for the benefit of our clients. The Mouka Foam activation towed this line. It was distinctive both in terms of concept and execution. It afforded the brand the opportunity of engaging their consumers and prospects in a very relaxed and entertaining manner,' he said.He added,'Aside the unique consumer engagement platform, this activation also delivered on the sales objectives. You only need to see how people trooped out across the various activation locations to purchase the Mouka Foam products, obviously in a bid to also enjoy the 'Referee's Sound Sleep.'Other brands that have benefitted from Ideas House creative ingenuity include Lipton, FCMB, Blue Band, Royco cube, Sunlight, Nigerian Bottling Company NBC among others.
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