Enterprise Bank's new campaign hits airwaves

THE 'Spirit of Enterprise,' a marketing communication campaign that promotes the new Enterprise Bank Limited (EBL) hits the airwaves and the press at the weekend, celebrating the enterprise spirit in everyone who relentlessly chase their chosen goals.Likening this daily pursuit of goals to being on a journey, the 'Spirit of Enterprise' campaign, which broke on radio stations pan-Nigeria and newspapers, begins with a letter by the Group Managing Director/ Chief Executive Officer, Ahmed Kuru, introducing Enterprise Bank as a worthy friend and a co-traveller with every person of industry, whether man, woman or child.In a society where profiling is regrettably based largely on status, wealth and income, the bank through this campaign seeks to align or identify with the everyday story of people who honestly desire to tread the time honoured path of hardwork, perseverance, determination, doggedness and diligence to attain greatness. This it will do by offering them a helping hand as a trustworthy friend providing the usually needed assurance of support in the face of buffeting vicissitudes of life.Having developed a carefully articulated blueprint geared towards making Enterprise Bank the preferred bank of value creation, the 'Spirit of Enterprise' campaign, therefore, is one of the platforms the bank is using to invite the huge Nigerian population looking for reliable partnership for growth. The offer of support by the bank is such that will endure in the sense that with each customer, the attainment of a desired destination of success is the beginning of another journey
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