ABUJABrand Relevance Relevance refers to how appropriate something is to what's being done or said at a given time. Brand relevance therefore, refers to how appropriate your brand is to your customers or consumer's life and lifestyle. Brand relevance is a relatively new concept in brand management. What used to be the more The post Why Some Brands Fail And Others Succeed (7) appeared first on Independent Newspapers Nigeria. Click here to read full news..