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Apple Fibs About iPhone 12 Pricing To Promote Wireless Carriers

Published by Slashdot on Wed, 14 Oct 2020


Jason Snell, writing at Six Colors: Here's one of the weirdest aspects of Tuesday's iPhone launch event: Apple has been less than forthright about the real prices of the iPhone 12 and iPhone 12 mini. At the event, Apple referred to these products as starting at $699 (iPhone 12 mini) and $799 (iPhone 12), but those prices are not actually accurate unless you slap a big asterisk on there. (As Apple does on its marketing pages, because it must.) Here's what's actually happening, at least in the U.S.: Apple has cut deals with AT&T and Verizon that give existing customers of those carriers $30 off their purchases. The actual prices of the two models are $729 and $829, and that's what you'll pay if you're a U.S. subscriber to Sprint, T-Mobile, any smaller pay-as-you-go carriers, or if you want to buy a SIM-free model with no carrier connection at all. (The 12 Pro and 12 Pro Max are the same price on all carriers.) It's embarrassing that Apple is hiding the real price of the iPhone 12.Read more of this story at Slashdot.
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